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Communicating
Chapter Thirteen
© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
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Interpersonal Communication
 Communication
 The transmission of information and meaning
from one party to another through the use of
shared symbols
13-4
Perception and
Communication Problems
Basic Perception
Process
Perception
Problems
Perceptions
of Others
Self-Perception
5
13-5
Basic Perception Process
Perception
The process by which individuals attend
to, organize, interpret, and retain
information from their environments.
Perception Filters
The personality-, psychology-, or
experienced-based differences that
influence people to ignore or pay attention
to particular stimuli. People exposed to
the same information will often disagree
about what they saw or heard.
6
13-6
Basic Perception Process
Stimulus
Stimulus
Stimulus
Perceptual
Attention
Filter
Perceptual
Organization
Filter
Perceptual
Interpretation
Filter
Perceptual
Retention
Filter
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Basic Perception Process
 Attention-the process of noticing
particular stimuli.
 Organization-the process of incorporating
new information into your existing
knowledge.
 Interpretation-the process of attaching
meaning to new knowledge.
 Retention-the process of remembering
interpreted information.
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Perceptual Challenges:
What Do You See?
Copyright © 2005 Prentice
Hall, Inc. All rights reserved.
Exhibit 8.5
8–9
13-9
Influences on Perception
Personal
Target characteristics
 Characteristics of the
target and its relationship
to its background.
 Contextual elements, such
as time, location, light, or
heat.
characteristics
 Attitudes
 Personality
 Motives
 Interests
 Past experiences
 Expectations
Copyright © 2005 Prentice
Hall, Inc. All rights reserved.
8–10
13-10
Perception Problems
 At work, we are constantly bombarded with sensory
stimuli—the phone ringing, people talking in the
background, the sounds of our computers dinging as
new e-mail arrives, people calling our names, etc.
 We cannot possibly notice, receive, and interpret all
of this information.
 As a result, we attend to and accept some stimuli but
screen out and reject others.
 Selective perception
• notice and accept stimuli which are consistent with our values
and beliefs
• ignore inconsistent stimuli
 Closure
• tendency to fill in the gaps when information is missing
• we assume that what we don’t know is consistent with what we
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do know
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Perception of Others
 Attribution Theory
 we have a need to understand and explain
the causes of other people’s behavior; we
need to know why people do what they do).
 General reasons to explain behavior
 Internal attribution
• the behavior was voluntary or under their control
 External attribution
• the behavior was involuntary and beyond their control
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Attribution Bias and Error
Defensive
Bias
The tendency for people to
perceive themselves as personally and
situationally similar to someone who is
having difficulty. We tend to use external
attributions to explain behavior.
Fundamental
Attribution
Error
The tendency to ignore external causes
of behavior and to attribute other
people’s actions to internal causes.
Which attribution, the defensive bias or the fundamental attribution
error, are workers likely to make when something goes wrong?
13
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Attribution Bias and Error
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Self-Perception
Self-Serving Bias
The tendency to overestimate our value by
attributing successes to ourselves
(internal causes) and attributing failures to
others or the environment (external
causes).
The self-serving bias can make it especially difficult
for managers to talk to employees about
performance problems.
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The Interpersonal Communication Process
Sender
Message
to be
Conveyed
Encode
Message
2.1
Transmit
Message
Receiver
Feedback to Sender
N
o
i
s
e
N
o
i
s
e
N
o
i
s
e
N
o
i
s
e
Communication Channel
Message
that was
Understood
Decode
Message
Receive
Message
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Interpersonal Communication
 The sender initiates the process by conveying
information to the receiver —the person for whom
the message is intended.
 The sender has a meaning he or she wishes to
communicate and encodes the meaning into
symbols (the words chosen for the message).
 Then the sender transmits, or sends, the message
through some channel, such as a verbal or written
medium.
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Interpersonal Communication
 The receiver decodes the message (e.g.,
reads it) and attempts to interpret the
sender’s meaning.
 The receiver may provide feedback to the
sender by encoding a message in response to
the sender’s message.
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Interpersonal Communication
Noise
 interference in the
system
 blocks perfect
understanding
Examples of Noise
 ringing telephones
 thoughts about other
things
 simple fatigue or
stress
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A General Model of
Communication
Exhibit 13.1
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One-Way Communication
is Common
 One-way communication
 A process in which information flows in only one
direction—from the sender to the receiver, with
no feedback loop.
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Communication Should Flow
in Two Directions
 Two-way communication
 A process in which information flows in two
directions—the receiver provides feedback, and
the sender is receptive to the feedback.
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A Model of Two-way
Communication
Exhibit 13.2
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Avoiding Communication Problems
 Ensure that the receivers attend to the message
they are sending.
 Consider the other party’s frame of reference
and attempt to convey the message with that
viewpoint in mind.
 Take concrete steps to minimize perceptual
errors and improper signals in sending and
receiving.
 Send consistent messages
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Oral and Written Channels
Oral communication
 includes face-to-face
discussion, telephone
conversations, and
formal presentations
and speeches
Written
communication
 includes e-mail,
memos, letters,
reports, computer
files, and other
written documents
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Advantages and Disadvantages of Oral
and Written Communication
Exhibit 13.3
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Electronic Media Offer Flexible,
Efficient Channels
 Web 2.0
 A set of Internet-based applications that
encourage user-provided content and
collaboration
 social networking, podcasts, RSS, and wikis
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Advantages and Disadvantages of
Using Electronic Media at Work
Exhibit 13.4
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The Virtual Office
 Virtual office
 A mobile office in which people can work anywhere,
as long as they have the tools to communicate with
customers and colleagues.
• Positives
– Able to close branch offices
– Salespeople can spend more time with customers
– Most people like the flexibility
• Negatives
–
–
–
–
Loss of “human moments”
Some people hate being forced to work at home
Long hours can cause burnout
Direct supervision may be necessary to maintain quality of work.
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Use “Richer” Media for
Complex or Critical Messages
Media richness
 The degree to which a
communication
channel conveys
information.
 Send difficult and
unusual messages
through rich media,
more routine
messages through
poorer media.
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The Information Richness of Communication
Media
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What Communication
Channel Would You Use?
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Suggested Media Choices for
Sample Situations
Exhibit 13.5
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Nonverbal Skills
 Nonverbal signals convey meaning, too
 Use time appropriately
 Make your office arrangement conducive to open
communication
 Remember your body language
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Listening
Reflection
 Process by which a
person states what he
or she believes the
other person is saying
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Listening
• Most people are terrible listeners, retaining
only about 25% of what they hear.
• About 45% of total communication time is
spent listening.
© 2012 Cengage Learning
Active Listening
Assuming half the responsibility for successful
communication by actively giving the speaker
nonjudgmental feedback that shows you’ve
accurately heard what he or she said.
•Clarify responses
•Paraphrase
•Summarize
© 2012 Cengage Learning
Clarifying, Paraphrasing,
and Summarizing Responses
for Active Listeners
© 2012 Cengage Learning
Ten Keys to Effective Listening
Find an area of
interest
Judge content, not
delivery
Hold your fire
Listen for ideas
Be flexible
Resist distraction
Exercise your mind.
Keep your mind open
Capitalize on thought
speed
Work at listening
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Observing
 A vital source of useful observations comes
from personally visiting people, plants, and
other locations to get a firsthand view
 You must accurately interpret what you
observe
 Commonly know as MBWA
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Formal Communication
Channel
The system of official channels that carry
organizationally approved messages and
information.
Downward
communication
Upward
communication
© 2012 Cengage Learning
Horizontal
communication
Downward Communication Directs,
Motivates, Coaches, and Informs
 Downward communication
 Information that flows from higher to lower
levels in the organization’s hierarchy
 The flow of information affects how well people
perform.
 Communication that provides relevant
information helps create employee identification
with the company, supportive attitudes, and
decisions consistent with the organization’s
objectives.
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Coaching
 Coaching
 Dialogue with a goal of helping another be more
effective and achieve his or her full potential on
the job.
 Use as a sounding board, helping you think
through the potential impact of your ideas,
generate new options, and learn from
experience.
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Open-Book Management
 Open-book management
 Practice of sharing with employees at all levels of
the organization vital information previously
meant for management’s eyes only
 Steps toward open-book management
• Provide the information
• Teach basic finance and the basics of the business
• Empower people to make decisions based on what they
know
• Make sure everyone shares directly in the company’s
success (and risks)such as through stock ownership and
bonuses
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Upward Communication
is Invaluable to Management
 Upward
communication
 Information that flows
from lower to higher
levels in the
organization’s hierarchy.
 Managing upward
communication.
• Managers should facilitate
upward communication.
• Managers should motivate
people to provide valid
information
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Horizontal Communication
Fosters Collaboration
 Horizontal communication
 Information shared among people on the same
hierarchical level
 allows units to share information, coordinate
work, and solve mutual problems
 helps resolve conflicts
 provides social and emotional support to people.
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Common Problems with Downward,
Upward, and Horizontal Communication
© 2012 Cengage Learning
Information Loss in
Downward Communication
Exhibit 13.6
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Four Modes of Work
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The Grapevine
“The grapevine motto: Good
information passes among
people fairly rapidly—bad
information, even faster!”
Grapevine
 An unofficial channel of
communication that is
neither authorized nor
supported
by the organization.
Copyright © 2005 Prentice
Hall, Inc. All rights reserved.
12–54
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The Grapevine
Exhibit 12.2
Copyright © 2005 Prentice
Hall, Inc. All rights reserved.
12–55
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Informal Communication
Channels
Gossip
Chain
Cluster
Chain
“Highly-connected” worker shares
information with coworkers
Numerous people tell a friend.
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Informal Communication
 Grapevine
 provides people with information
 helps them solve problems
 teaches them how to do their work successfully
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Managing Organizational
Grapevines
• Don’t withhold information from it
• Don’t punish those who use it
• Embrace the grapevine and keep
employees informed
• Use it as a source of information
2.3
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Managing Rumors
 If a manager hears a story that could get out of
hand, he should talk to the key people involved
to get the facts and their perspectives
 Dispel uncertainties by providing facts; and
establish open communications and trust over
time.
 A manager should neutralize rumors once they
have started
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Boundaryless Organizations
 Boundaryless organization
 organization in which there are no barriers to
information flow
 implies information available as needed moving
quickly and easily enough so that the
organization functions far better as a whole than
as separate parts.
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 http://bevideos.mhhe.com/business/video_li
brary/0077424611/swf/Clip_14.html
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Video: In Good Company
 Describe how Gore encourages horizontal
communication.
 How well does Gore practice open-book
management?
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