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What is MASS MEDIA?
Refers to every medium or source which is used
to connect or communicate with a large # of
people at once.
Mass Media is communication whether written,
broadcasted or spoken that reaches a large
audience. This includes television, radio,
internet, newspapers, etc.
ELEMENTS OF MASS
COMMUNICATION
Sender – a source/sender puts a message on a
channel (medium)
that delivers the MESSAGE to the RECEIVER.
FEEDBACK occurs when the receiver
responds, and that response changes
subsequent messages from the
source.
What forms media?
CLOSE TO 40% OF ONE’S DAY IS TAKEN UP BY
CONSUMING MEDIA
What forms media?
Discuss the pros and cons of media
WHAT IS MEDIA HYPE?
• Discuss definition and examples with your
group.
In the United States, all media are
privately owned except the Public
Broadcasting Service (PBS) AND
National Public Radio (NPR)
There are three types of ownership
1) Privately owned
2) Publicly (government) owned
3) hybrid (A MIX OF BOTH)
YOUR TASK – Type work
1) Explain how media works in China, North
Korea , Libya, Cuba and Syria.
2) Find an article that exemplifies the oppressive
nature of government owned media in one or
more of these countries.
3) With a partner, describe what the United
States media would look like if we had
government owned media.