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Some thoughts about DM agencies in 2015 and the
future role of marketing communications
Suhde, Finland
May 2011
”Facebook and twitter are replaced
by something more clever in 5 years”
Jonas Bonnier, owner of the biggest mediagroup in Scandinavia
What is for sure
CHANGE is continuous and fast
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New channels and ways to use them will be born constantly
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Role of marketing communication has changed
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CREATIVITY is our product and should be
What you have to offer
Strategic solutions > long term client relationships, more money
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Creativity according to the channel > everybody can learn the technology
Multichannels: traditional and digital and whatever
Focus on targeted, interactive communication whatever the channel
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One-stop-shopping by effective networking > good clients want service
Future role of Marketing communication
Only TARGETED COMMUNICATION works, even more in the digital media
You can´t bore or push the people to buy:
You have to involve and entertain them,
even more in the digital media
Your marketing communication is partly created by your target audience
You lose control…if you are not aware all the time
Total customer experience: be honest or you´ll be lost
Globalization: language, culture
Type of clients
Companies where the management understands
the importance of customers
Where customers are included in the company strategy
Companies where there is budget for client communication
All industries
What kind of agencies will survive
Great place to work > best talents
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Understand clients business
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Give excellent service
One stop shopping by networking, if not inhouse
Specialized in targeted customer communication whatever the channel
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Cost conscious (clients´and own money)
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What comes to clients: Remember your own rules: be active, be in touch,
give more than expected
Who will succeed
who is able to create always new solutions in
all channels – whatever they are
who thinks and works fast
who knows before the others
who gives excellent service
who is flexible
who has brains
who is curious
who lives with the continuous change
who can charm staff and clients
Thank You!