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Chapter 1
Introduction to Behavior
Modification
Initial questions

What is behavior?

Distinguish between behavior and
products of behavior.

Distinguish between overt and covert
behaviors.
Initial questions (cont.)
What are disadvantages of summary
labels?
 What are behavioral deficits and
excesses?
 Why do behavioral psychologists describe
behavioral problems in terms of specific
behavioral deficits or excesses?

Initial questions (cont.)

What other terms are closely related to
behavior modification?

What do behavior modifiers mean bny the
terms environment and stimuli?

What is behavior modification?
Initial questions (cont.)

What are some defining characteristics of
behavior modification?

What are some myths and
misconceptions about behavior
modification?
Initial questions (cont.)

What is behavioral assessment?

What is a target behavior?
Class Exercise

Think of behavioral deficits in someone
else. Indicate whether it is a(n)
Specific behavior or general summary
label
Observable behavior or covert behavior
Behavior or product of a behavior
Chapter 2
Areas of Application: An Overview
Areas of Application
Parenting and Child Management
 Education
 Severe Problems: DD, Autism and
Schizophrenia
 Clinical Behavior Therapy
 Self-Management of personal problems
 Medical and Health Care

Areas of Application (cont.)
Gerontology
 Behavioral Community Psychology
 Business, Industry and Government
 Sport Psychology
 Cultural Diversity

Chapter 29
A Brief History of Behavior Modification
Respondent (Classical)
Conditioning




Ivan Pavlov
Clark Hull: 1940s meshed operant and
respondent conditioning
Wolpe 1950s: reciprocal inhibition of
incompatible responses such as relaxation for
systematic desensitization
Hans Eysenck 1950s: British behavioral
advocate
Operant Conditioning
Applied Behavior Analysis
 John Watson
 Skinner’s Influence

Current Conceptual Models
Operant
 Respondent
 Social Learning Theory (Bandura)
 Cognitive Behavior Modification (Ellis,
Beck)

Behavioral Terms
Behavior Therapy (more respondent model,
dysfunctional behavior in clinical settings)
Applied Behavior Analysis (more operant model
in non-clinical settings with functional
assessment)
Behavior Modification (broader, applies to all
models)