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Established to provide new approaches to addressing
mental health stigma, discrimination and inequalities
Mental Health Improvement
in Scotland and NHS GG&C
Anti Stigma
Partnership
The Anti Stigma Partnership is where social marketing
and community development meet
History
• Early discussions between like-minded
individuals working in public health and
health promotion began in early 2000
• By 2008, there were over 15 active work
streams, each providing research, tools
and practical knowledge
Sanctuary
Mosaics of Meaning
Community Conversations
including work with Faith Leaders
Workplaces
Hospitals
Schools, Colleges &
Universities
LGBT Mental Health
Action Plan
Schools Curriculum Pack
Understanding Mental Health
Cutting the Dash
Who do we work with?
• The ASP is ‘managed’ and core-finding
through the MHI Team, working very
closely with the GG&C ‘Mental Health
Improvement Network’
• MHIN Members each belong to their
own development groups in NHS
(community and inpatient), Local
Authority, Community, Voluntary Sector,
etc
How do we decide priorities?
• The Partnership holds periodic
engagement Events, open to the public
and advertised through our networks.
• Stalls and presentations outline current
work streams (validation)
• Discussion groups and focus groups
discuss and decide upcoming / future
priorities
How does it work?
• Themes are prioritised, and
development groups are gathered
together to look at the issues arising
from that theme
• Group participants from NHS, Local
Authority (SW & Edu, etc), Community
& voluntary Groups, service users,
carers and those with ‘lived experience’.
ASP ‘Working Group
• Meet to agree aims (awareness rising;
influencing policy / practice; training /
development; etc) and focus (public
facing campaigns; influencing best
practice; etc)
• Draw together an Action Plan – which is
then prioritised and budgeted
• Actions taken forward in partnership
ASP ‘Working Group’
Co-Production
• Outputs robustly evaluated (peer –
reviewed journals; external evaluations;
etc)
• Training, Resources, Guidance
Documents, DVDs – all copyright of
ASP and open source – creative
commons license for widest
dissemination and use.
Mosaics of Meaning
www.mosaicsofmeaning.info
• Practical, grassroots ACTION-Research – led
through peer research
• SMHAFF annual events – Moving Minds at
Kelvingrove: Co-Production; Audience
Engagement; shaping attitudes
• Storytelling (Are you Really Listening);
Community Conversation; Arts & Film
(Beyond Prejudice); Social Marketing (See
Me); Working with Faith Leaders (now
Mainstreaming in South Glasgow)
Community focus groups conducted with
Pakistani, Indian, Chinese, African and
Caribbean communities in Glasgow
Research
ACTION!
Grassroots campaign of social marketing,
providing information and shaping attitudes
through direct contact with service users,
community groups and mental health
professionals
Research
global literature review of attitudes towards
mental well-being and mental health
problems in Pakistani, Indian, Chinese,
African and Caribbean communities
COMMUNITY CONVERSATIONS
STORYTELLING
ARTS AND FILM
FAITH LEADERS
SOCIAL MARKETING
What is the picture today?
A regional engagement event in 2011 saw the
prioritisation of several new and developing
work streams:
– Employment
– Perinatal Mental Health
– Targeting training & development (UMH,
Sanctuary)
– Delivering the LGBT Action Plan
– Mental Health carers
Greg Usrey
Health Improvement Lead (Mental Health)
William Street Clinic, 120 William Street
Glasgow G3 8UR
Tel: 0141 314 (1) 6204
Web: www.phru.net/MHIN
Email: [email protected]