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Sensation Sensation a process by which our sensory receptors and nervous system receive and represent stimulus energy Perception a process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events Sensation Our sensory and perceptual processes work together to help us sort out complext processes Sensation Bottom-Up Processing analysis that begins with the sense receptors and works up to the brain’s integration of sensory information Top-Down Processing information processing guided by higher-level mental processes as when we construct perceptions drawing on our experience and expectations Sensation- Basic Principles Psychophysics study of the relationship between physical characteristics of stimuli and our psychological experience of them Light- brightness Sound- volume Pressure- weight Taste- sweetness Sensation- Thresholds Absolute Threshold minimum stimulation needed to detect a particular stimulus 50% of the time Difference Threshold minimum difference between two stimuli required for detection 50% of the time just noticeable difference (JND) Sensation- Thresholds Signal Detection Theory predicts how and when we detect the presence of a faint stimulus (signal) amid background stimulation (noise) assumes that there is no single absolute threshold detection depends partly on person’s experience expectations motivation level of fatigue Sensation- Thresholds 100 Percentage of correct detections Subliminal 75 50 Subliminal stimuli 25 0 Low Absolute threshold Intensity of stimulus Medium When stimuli are below one’s absolute threshold for conscious awareness Sensation- Thresholds Weber’s Law- to perceive as different, two stimuli must differ by a constant minimum percentage light intensity- 8% weight- 2% tone frequency- 0.3% Sensory adaptation- diminished sensitivity as a consequence of constant stimulation Vision- Stabilized Images on the Retina Vision Transduction conversion of one form of energy to another in sensation, transforming of stimulus energies into neural impulses Wavelength the distance from the peak of one wave to the peak of the next Vision Hue dimension of color determined by wavelength of light Intensity amount of energy in a wave determined by amplitude brightness loudness The spectrum of electromagnetic energy Vision- Physical Properties of Waves Short wavelength=high frequency (bluish colors, high-pitched sounds) Great amplitude (bright colors, loud sounds) Long wavelength=low frequency (reddish colors, low-pitched sounds) Small amplitude (dull colors, soft sounds) Vision Pupil- adjustable opening in the center of the eye Iris- a ring of muscle that forms the colored portion of the eye around the pupil and controls the size of the pupil opening Lens- transparent structure behind pupil that changes shape to focus images on the retina Vision Vision Accommodation- the process by which the eye’s lens changes shape to help focus near or far objects on the retina Retina- the light-sensitive inner serface of the eye, containing receptor rods and cones plus layers of neurons that begin the processing of visual information Vision Acuity- the sharpness of vision Nearsightedness- condition in which nearby objects are seen more clearly than distant objects because distant objects in front of retina Farsightedness- condition in which faraway objects are seen more clearly than near objects because the image of near objects is focused behind retina Vision Normal Vision Nearsighted Vision Farsighted Vision Retina’s Reaction to Light- Receptors Rods peripheral retina detect black, white and gray twilight or low light Cones near center of retina fine detail and color vision daylight or well-lit conditions Retina’s Reaction to Light Optic nerve- nerve that carries neural impulses from the eye to the brain Blind Spot- point at which the optic nerve leaves the eye, creating a “blind spot” because there are no receptor cells located there Fovea- central point in the retina, around which the eye’s cones cluster Vision- Receptors Receptors in the Human Eye Cones Rods Number 6 million 120 million Location in retina Center Periphery Sensitivity in dim light Low High Color sensitive? Yes No Pathways from the Eyes to the Visual Cortex Visual Information Processing Feature Detectors nerve cells in the brain that respond to specific features shape angle movement Cell’s responses Stimulus How the Brain Perceives Illusory Contours Visual Information Processing Parallel Processing simultaneous processing of several aspects of a problem simultaneously Visual Information Processing Trichromatic (three color) Theory Young and Helmholtz three different retinal color receptors red green blue Color-Deficient Vision People who suffer red-green blindness have trouble perceiving the number within the design Visual Information Processing Opponent-Process Theory- opposing retinal processes enable color vision “ON” “OFF” red green green red blue yellow yellow blue black white white black Opponent ProcessAfterimage Effect Visual Information Processing Color Constancy Perceiving familiar objects as having consistent color, even if changing illumination alters the wavelengths reflected by the object Audition Audition the sense of hearing Frequency the number of complete wavelengths that pass a point in a given time Pitch a tone’s highness or lowness depends on frequency The Intensity of Some Common Sounds Audition- The Ear Middle Ear chamber between eardrum and cochlea containing three tiny bones (hammer, anvil, stirrup) that concentrate the vibrations of the eardrum on the cochlea’s oval window Inner Ear innermost part of the ear, containing the cochlea, semicircular canals, and vestibular sacs Cochlea coiled, bony, fluid-filled tube in the inner ear through which Audition Place Theory the theory that links the pitch we hear with the place where the cochlea’s membrane is stimulated Frequency Theory the theory that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense its pitch How We Locate Sounds Audition Conduction Hearing Loss hearing loss caused by damage to the mechanical system that conducts sound waves to the cochlea Nerve Hearing Loss hearing loss caused by damage to the cochlea’s receptor cells or to the auditory nerve Audition Older people tend to hear low frequencies well but suffer hearing loss for high frequencies Amplitude required for perception relative to 20-29 year-old group 1 time 10 times 100 times 1000 times 32 64 128 256 512 1024 2048 4096 8192 16384 Frequency of tone in waves per second Low Pitch High Touch Skin Sensations pressure only skin sensation with identifiable receptors warmth cold pain Pain Gate-Control Theory theory that the spinal cord contains a neurological “gate” that blocks pain signals or allows them to pass on to the brain “gate” opened by the activity of pain signals traveling up small nerve fibers “gate” closed by activity in larger fibers or by information coming from the brain Taste Taste Sensations sweet sour salty bitter Sensory Interaction the principle that one sense may influence another as when the smell of food influences its taste Smell Olfactory nerve Olfactory bulb Nasal passage Receptor cells in olfactory membrane Age, Sex and Sense of Smell Number of correct answers Women and young adults have best sense of smell 4 Women 3 Men 2 0 10-19 20-29 30-39 40-49 50-59 60-69 Age Group 70-79 80-89 90-99 Body Position and Movement Kinesthesis the system for sensing the position and movement of individual body parts Vestibular Sense the sense of body movement and position including the sense of balance Weber’s Law Weber’s Constant Law States That JND = KI K is the Weber’s constant for a particular sense. I is the amount, or intensity, of the stimulus. Figure 5.5: Length Illusions Reversible Images From MIND SIGHTS by Shepard © 1990 by Roger N. Shepard. Used with permission by W. H. Freeman and Company. Return Gestalt Principles of Perceptual Grouping Why Do These Grouping Principles Guide Perceptual Organization? Likelihood Principle Unlikely stimuli and misperceptions Simplicity Principle Continue Impossible Objects Return Perceptual Processing Top-Down Processing Bottom-Up Processing Figure 5.15: Feature Analysis Figure 5.17: Recognizing Objects from Geons Figure 5.18: Recognition of Objects With and Without Their Geons Destroyed Top-Down Processing Use knowledge in making inferences to recognize objects, words, or melodies. Expectancy and context play an important role. Involved in a phenomenon called pareidolia. Top-Down Processing (cont’d.) Our experiences create schemas. Schemas can bias our perceptions by creating a perceptual set. Predisposition can also be shaped by the immediate context of the stimulus. Motivation can affect perception. Can even influence elements of the brain’s bottom-up processing. Network Processing Object superiority effect and word superiority effect. Parallel Distributed Processing (PDP) Models as explanation for recognition Example Figure 5.21: The Object Superiority Effect Return Linkages: Perception and Human Development Habituation and dishabituation used to study how infants perceive the world. Newborns can perceive differences among different black-and-white contrasts. By three months can discriminate among blue, green, yellow, and red. Newborns can perceive differences in the angles of lines. Linkages: Perception and Human Development (cont’d.) At one month of age, infants concentrate their gaze on one part of an object. By two months, infants systematically scan the perimeter of an object. Infants may be innately tuned to perceive the human face. Linkages: Figure 5.24: Infants’ Perceptions of Human Faces Reprinted from Cognition, vol. 4. M.A. Johnson, S. Dziurawiec, H. Ellis, and J. Morton, "Newborns' Preferential Tracking of Face-Like Stimuli and Its Subsequent Decline," pp. 1-19, © 1991 with the kind permission of Elsevier Science - NL, Sara Burgerharstraat 25, 1055 KV Amsterdam, The Netherlands. Attention We use attention to: Direct our sensory and perceptual systems toward certain stimuli. Select specific information for further processing. Allocate the mental energy required to do that processing. Regulate the flow of resources necessary for performing a task or coordinating several tasks at once. Characteristics of Attention Improves Mental Processing Takes Effort Is Limited Directing Attention Voluntary, or goal-directed attention control reflects top-down processing. Involuntary attention control reflects bottom-up processing. Divided Attention Sometimes difficult to stop dividing attention. Attention is a limited resource. Easier to do two things at once if one task is automatic. Continue The Stroop Task Source: Stroop, J.R. (1935). "Studies of Interference in Serial Verbal Reactions." Journal of Experimental Psychology, 18, 643-662. Name the color of the INK in which each word is printed as rapidly as you can Return Stroop Test http://www.snre.umich.edu/eplab/demos/st0/stroopdesc.html#The%20Neurophysiology Although the functions of the anterior cingulate are very complex, broadly speaking it acts as a conduit between lower, somewhat more impulse-driven brain regions and higher, somewhat more thought-driven behaviors. The Stroop effect's sensitivity to changes in brain function may be related to its association with the anterior cingulate. The Stroop Test provides insight into cognitive effects that are experienced as a result of attentional fatigue. Attention and Automatic Processing Efforts to ignore certain stimuli may create negative priming. Parallel-processing describes ability to search for targets rapidly and automatically. Applications of Research on Perception Aviation Psychology Human-Computer Interaction Traffic Safety Architecture and Interior Design