Download Scrunch Me, prep Me, tease me

Scrunch Me, Prep Me, Tease
me
Hailey Johnson
Bed head by TIGI. Source: Nylon Magazine
• Sex appeal to sell the product
• In reality, they are selling the idea that it
is conventional to degrade and lower
women of their morality by using racy
ads and propaganda in the media.
• Product is selling hair products for women.
• The woman looks sassy or playful
• With her lips around the lollipop she looks
seductive
• Bed head= subliminal message
• Scrunch Me,
Prep Me, Tease Me
• Easily comprehended
in a sexual
way
• Candy fixations= innocence
• Bringing children into the ad makes it both
naughty as well as innocent at the same
time
• Women are supposed to be experienced
as well as virginal
• abruptly impossible
• The background is a cherry pink color with
swirls, used to stand out and draw to the readers
attention = easy and engaging to look at
• The woman is much larger than the actual ad
• she can easily be compared to Marilyn Monroe,
the ultimate pin-up sex symbol
• Making women believe that the only way
achieve sexiness like Marilyn is to buy TIGI Bed
Head products.
• This is the idea that, women will never be
good enough for themselves or for men
naturally, therefore you might as well have
nice hair and buy over-priced hair
products.
• This product is appealing to women
because society has taught them to
believe that they will never be good
enough.
• Appealing to women because it pushes
feminine ideologies, making them want to
buy the product to achieve confidence.
• In actuality it lowers self esteem
* The objectification of women and feminine
ideologies is extremely detrimental to our
society and it continues to push limits as to
what is tolerable and moral.