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COLLECTIVE BEHAVIOR
Any event during which a group of people
engages in unusual behavior
 Unusual : it is not expected, not what
people normally do in that setting, and not
what those people normally do
 It goes against the standard of conduct or
social expectation of a given group or
society

THE HISTORY OF THE STUDY OF
COLLECTIVE BEHAVIOR
Charles Mackay (1841), Extraordinary Popular
Delusions & the Madness of Crowd
 Gustave le Bon (1895), The Crowd : The Study
of The Popular Mind – Contagion Theory
 Robert Park (1904)—dissertation about mob
behavior
 Park & Ernest Burgess(1921): term collective
behavior first used. Social unrest,crowds,
publics,sects, social contagion,mass
movement,the crowd mind, propaganda &
fashion as forms of collective behavior
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THE HISTORY OF THE STUDY OF
COLLECTIVE BEHAVIOR
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Floyd Alport (1924), Social Psychology--Convergence Theory
Herbert Blumer (1939), acting crowd
Neil Miller & John Dollard (1941), Social
Learning & Imitation---Learning Theory
Ralph Turner & Lewis Killian (1957): Collective
Behavior --- Emergent Norm Theory
Neil Smelser (1962), Theory of Collective
Behavior --- Value-added Theory
THE HISTORY OF THE STUDY OF
COLLECTIVE BEHAVIOR
Clarck McPhail (1970)---The Symbolic
Interaction / Sociocybernetic Perspective
 Michael Hogg & Dominic Abrams: Social
Identifications:A Social Psychology of
Intergroup Relations and Group Processes
in 1988---Social Identity Theory
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GENERAL CATEGORIES OF
COLLECTIVE BEHAVIOR
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Violent/Destructive Collective Behavior
 Mass Suicides
 Mob Violence
 Riots
Consumers & Collective Behavior
 Crazes & Panics
 Fads
Hysterias
 Rumors
 Physical Hysterias
 Millenarian Groups
 Sighting & Miracles
Social Movement
SOCIAL MOVEMENTS
ORGANIZED
DELIBERATE
ENDURING
TYPES OF SOCIAL MOVEMENTS
ALTERNATIVE SOCIAL MOVEMENT
 REDEMPTIVE SOCIAL MOVEMENT
 REFORMATIVE SOCIAL MOVEMENT
 REVOLUTIONARY SOCIAL MOVEMENT
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SOCIAL MOVEMENTS THEORIES
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MASS SOCIETY THEORY
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RELATIVE DEPRIVATION THEORY
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RESOURCE MOBILIZATION THEORY
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POLITICAL PROCESS THEORY
PENYEBAB KONFLIK
DIABOLICAL ENEMY IMAGE
 VIPILE SELF IMAGE
 MORAL SELF IMAGE
 SELECTIVE INATENTION
 ABSENCE OF EMPHATY
 MILITARRY OVER CONFIDENCE

Resolving The Conflict
 Regulation
 Small
is Beautiful
 Communication
 Changing the Payoffs
 Appeals to Altruistic Norms
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