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Personalising emotional skin designs
Willem-Paul Brinkman
&
Nick Fine
www.proskin.org
Research motivation
 Skinning
 Designing for
diversity instead
of similarity
 Personalisation,
User personality
Research motivation
 Skinning
 Designing for
diversity instead
of similarity
 Personalisation,
User personality
Research motivation
 Skinning
 Designing for
diversity instead
of similarity
 Personalisation,
User personality
Personality traits:
“dimensions of individual
differences in tendencies
to show consistent
patterns of thoughts,
feelings, and actions”
(McCrae and Costa, 2003)
What have we done
User
Personality
Selecting a
specific type
of skin
For example
 Similarity-Attraction Hypothesis
(correlation between humoristic skins and
personality sub traits such as cheerfulness,
depression)
 Skin Colour (blue and extraversion)
However correlations are relatively
small
Other considerations
Level of processing
Product properties
Visceral
Appearance
Behavioural
Pleasure and
effectiveness of use
Reflective
Self-image, personal
satisfaction, memory
Donald Norman (2004)
Our next step?
Attitude towards
selecting a
specific skin type
User
Task
User
Personality
Relative
importance
Intention of
selecting a
specific type
of skin
Subjective Norm
Perceived Control
Adoption of Theory of
Planned Control
(Ajzen, 1985)