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Download 3.4.1 Justify Marketing Strategy in given situation
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3.4.1 Justify Marketing Strategies Appropriate to a Given Situation Central Question Which is the most effective marketing strategy? Learning Outcomes • To recognise how the different elements of the marketing mix can influence consumer decisions • To be able to recommend and justify an appropriate marketing strategy in given circumstances The BSM Marketing Project • Reflect on your project: – How/why did you choose that marketing mix? What’s the best Strategy? What’s the best Strategy? What’s the best Strategy? What’s the best Strategy? Factors to Consider • • • • • • • Brand image Target market Distribution channel Costs Competitors Scale? Company Objectives?
