Download 3.4.1 Justify Marketing Strategy in given situation

3.4.1 Justify Marketing
Strategies Appropriate to a
Given Situation
Central Question
Which is the most
effective marketing
strategy?
Learning Outcomes
• To recognise how the different elements of the
marketing mix can influence consumer decisions
• To be able to recommend and justify an appropriate
marketing strategy in given circumstances
The BSM Marketing Project
• Reflect on your project:
– How/why did you choose that marketing mix?
What’s the best Strategy?
What’s the best Strategy?
What’s the best Strategy?
What’s the best Strategy?
Factors to Consider
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Brand image
Target market
Distribution channel
Costs
Competitors
Scale?
Company Objectives?