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From Single Source to Syndication Deriving Multiple Course & Output Formats from an XML Repository Walter E. Mann and Kay C. Mann From Single Source to Syndication Single Sourcing is a method of writing and organizing text so that it can be stored, maintained, and used more than once. • Achieves economy • Reduces inconsistency • Promotes collaboration From Single Source to Syndication eXtensible Markup Language (XML) • • • • International standard Vendor-neutral technology Widely used and understood Low-cost tools are available From Single Source to Syndication Definitions Chunks of Text From Single Source to Syndication Master Document Product A Document Product B Document Product C Document Online Documentation Online Documentation Online Documentation Online Tutorial Online Tutorial Online Tutorial Training Manual Training Manual Training Manual Installation Guide Installation Guide Installation Guide Marketing Brochure Marketing Brochure Marketing Brochure Marketing Web Site Marketing Web Site Marketing Web Site From Single Source to Syndication MUS 1030/FAR220: Music Appreciation (Required Output Formats) • • • • • Web-based (WebCT) course ADA-compliant supplemental materials Classroom supplements (WebCT) eReading material Adult-education hybrid course From Single Source to Syndication Career Management Classroom Web-based (Asynch) Inexperienced X X Mature X X Web-based (Synch) College Course Outplacement Inexperienced X X Mature X X Collegiate X X Outplacement X X Facilitator Ongoing Support & Reference X From Single Source to Syndication Educational Media Associates WEBLOG (Required Output Formats) • • • • • MERLOT white paper (MS Word) Online bibliography Online journal (BLOG) RSS feed Future publications (online or paper-based) From Single Source to Syndication Lessons Learned Business Applications vs. Educational Publishing • Monolithic business documents compared to “clouds” of educational material • Gaps in coverage in educational repository • Continuous growth and change in educational resources From Single Source to Syndication Lessons Learned Writing Style for Single Sourcing • Disjointed fragments not required • Consistent style, tense, and point of view • Outside references avoided From Single Source to Syndication Lessons Learned External XML Vocabularies • Examples: SCORM DocBook DITA WordML RSS • Targets for output—not for internal use From Single Source to Syndication Next Steps Expanding the Projects • XML-aware database (Oracle® 10g) • Advanced document formatting (Adobe® FrameMaker) • Content-management or source-control software (XMLSpy, SourceSafe, Documentum) From Single Source to Syndication Future Projections Advantages of Single Sourcing • • • • Collaboration Conservation Consistency Creativity From Single Source to Syndication Contact Information • http://www.emaExpress.com/blog • [email protected] • [email protected]