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Julie Roth
Meeting The Marketing Executive Challenge
© 2005 Julie Roth
1 847 962 1333
[email protected]
Julie Roth: Meeting The
Marketing Executive Challenge
• Career of upward mobility and responsibility
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Held highest marketing roles twice
Managed marketing departments
Broad background
Understand corporate priorities, developing strategies
and tactics in line with corporate goals
• Customer focused - consumer (retail) and industrial
• Seizing opportunities/builder of new markets
– Repositioning existing products
– Innovative products for new markets
• Technology advances
• Regulatory changes
© 2005 Julie Roth
1 847 962 1333
[email protected]
– US and international
Builder of New Businesses
• Seizer of Opportunities
– Innovative Products for New Markets
• $12M in revenue 1st year
– New Product Categories
• #1 market share; $100M revenue
– Repositioning Existing Products
• Catapulted to # 3 market position
– New Channels for Existing Products
• #1 market share in 6 months
• Expansions
– Geographic: US and International
– Private labeling
– Demographic: Hispanics/Latinos example
© 2005 Julie Roth
1 847 962 1333
[email protected]
• event marketing
• appropriate media
• English, Spanish, Bilingual
Core Marketing Competencies
• Product Development
– Inception, innovation, gate process, launch
• Marketing Communications
– Branding, collateral (print and digital), web, PR,
advertising (print and TV)
– Effective integrated messaging
• Channel Marketing
– Mass merchants (Wal-Mart, Target, etc.), big
box retailers (Best Buy, Circuit City, et al), office
superstores (Office Depot, Office Max, Staples)
clubs (Sam's, Costco), department stores,
specialty retailers, direct mail, and direct
• Sales management
– Deals
© 2005 Julie Roth
1 847 962 1333
[email protected]
• P&L
• Talent Management
Julie Roth:
Significant Accomplishments
• Doubled revenues to $32M while
increasing profitability 10% within a
single year.
• Catapulted product to #1 market
share within 6 months of initial
launch.
© 2005 Julie Roth
1 847 962 1333
[email protected]
• Sold out production capacity and
generated $12M in revenue from a
dead start.
Personal Traits
• Adaptable
– Responsive to changing demands and
environment
– Can serve in multiple capacities
• Marketing
• Product Management
• Operational
– Multi-size organizations with variety of
cultures
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© 2005 Julie Roth
1 847 962 1333
[email protected]
Fortune 100
Rapidly growing
Private Equity backed
Small and start-up
• Team player in cross-functional organization
Comparative Advantages
• Classically trained in marketing
– Executive Management Education
• Northwestern, Kellogg Graduate School
– Bachelor of Art in Business/Marketing and
Fine Arts
• University of Wisconsin; Tulane University
• Analytical and creative
– Best Practices in Marketing Seminars
• American Marketing Association
• International experiences
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© 2005 Julie Roth
1 847 962 1333
[email protected]
Global role-outs; sequencing
Americas, Asia, and Europe
Bicultural and Bilingual (Spanish/English)
Asian outsourcing
Julie Roth is the best manager
I’ve ever had.
10 years after the fact
Beth Andrews
Former Cincinnati Microwave employee
© 2005 Julie Roth
1 847 962 1333
[email protected]
Julie Roth has an excellent
understanding of what drives
consumers. She is a personable, serviceoriented leader and a terrific team
player.
© 2005 Julie Roth
1 847 962 1333
[email protected]
Bill Colaianni
Former Coca-Cola VP and General Manager;
President, Arawak Consulting, A Strategic Marketing Firm
"To succeed, jump as quickly
at opportunities as you do at
conclusions."
Benjamin Franklin
© 2005 Julie Roth
1 847 962 1333
[email protected]