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Company Overview and
Capabilities Summary
Business Leaders Leading Business
Company Overview
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Founded in October 2007 by Greg Crosby - former senior Marketing Executive at Sprint/Nextel,
TCI/Comcast, US WEST/Qwest, and McLeodUSA/Paetec.
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National firm with operational launch in June 2008.
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Provide marketing consulting, staffing, and turnkey marketing services under one
umbrella.
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Innovative business model based on providing customized “On-Demand/V-Market” strategic
and tactical marketing services leveraging technology to maximize work efficiencies.
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World-class team of highly credentialed executives with deep resumes of achievement
coupled with innovative affiliate partners who offer breakthrough marketing services.
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Account lead is an industry executive with strong experience and credentials who then can
draw from our national “Brain Trust” pool of executive knowledge and strategic affiliate
partners.
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Unique capabilities such as Social Media, Virtual Brochures, Software-as-a-Service and
Video Marketing (coming soon) provided in addition to Advertising, Web, PR, Direct Marketing,
etc.
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Proven success in Telecom, Cable, Internet, Hardware, Software, Consumer Packaged
Goods, Retail, Casual Dining and Restaurant, and Grocery Marketing.
NextGen Marketing Group Overview:
An Innovative New Business Model
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Experienced Industry Leaders
Cross Industry Strengths
Project Work or Advisory Services
Outsourced Staffing
 National Affiliate Partners
 Turnkey GTM Services
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Advertising
Web Design/On-Line
Direct Marketing
PR and Events
Collateral, Mobile, Video
Social Media
Recruiting
Brain Trust
Consulting
and
Staffing
V-Market
GTM
Services
Virtual and
Enabling
Technologies
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Speed-to-Market
Accountability
Process Efficiencies
Cost Efficiencies
Top Experienced Talent
Turnkey Process
Efficient Communication
Audio Conferencing
Web Conferencing
Video Conferencing
Multimedia
Group Sites and Team
Collaboration Tools
 E-Marketing and CRM Tool
Our National Brain Trust Team
Seattle
Boston
Cedar Rapids
and Iowa City
San Francisco
NYC
Detroit
Chicago
Basking
Ridge
Denver and
Colorado Springs
Los
Angeles
Salem SC
Kansas City
Albuquerque
Atlanta
Hilton
Head
Austin
Dallas
Our world-class team of marketing executives and innovative
V-Market service partners continues to expand rapidly
Brain Trust Services
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Market Opportunity Evaluation – we research and evaluate new business opportunities and
assess key success and risk factors.
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Go-to-Market Plan – we help you develop an integrated, well thought-out Go-to-Market plan
that clarifies the strategic roadmap and identifies the tactical programs for effective execution.
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Branding and Positioning – we help you develop and launch a new brand or enhance and
reposition existing brands to deliver desired business results.
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Product/Marketing Program Development and Implementation – after the GTM plan is
ready, we help you build the products, programs, milestones, key deliverables, and operational
processes necessary to launch effectively and achieve desired results. We also can help
resource the operational management of this process.
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Business Performance Assessment - we assist clients with developing and evaluating the
critical metrics and success factors of their business so corrective measures can be
implemented where necessary.
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Market Expansion - we help clients develop critical strategic partnerships, expand strategic
eco-systems, and pursue M&A activity or incremental funding to fuel growth plans.
V-Market Services
 Traditional Advertising and
Creative Design
 Brand and Logo/Tagline
Development
 Interactive and Online Advertising
 Web Design and Development
 Virtual and Interactive Collateral
 Social Media Plans and
Infrastructure
 Acquisition Campaigns
 Direct Marketing/Email Marketing
 Public Relations/Media
Management
 Customer Lifecycle Management
and Retention/Loyalty Programs
 Marketing Events and
Sponsorships
 Market Research
 Marketing Specialty Items
(Trinkets)
 Database Marketing
 Sales Training
 Recruiting and Staffing
 Search Engine Optimization
 Software-as-a-Service (SaaS)
 Video Marketing (coming soon)
We can support clients seamlessly from strategy development
through market launch and execution---across the market life cycle.
Philosophy and Approach
Our firm is designed around several key principles that define how we operate:
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Fact Based Analysis – we strive to support the strategies and recommendations we
provide our clients with facts and hard data. We supplement this with our experience and
knowledge, but never rely on “gut-feel”.
Hands-On Work – we roll our sleeves up, dig in, and become an extended part of your
management team. We believe we have to understand the details of your business in order
to produce effective recommendations and results.
Lessons Learned/Best in Class – because of our national reach, extensive team,
collective experience, and business contacts, we have the ability to offer our clients insights
into best-in-class solutions from other successful companies or similar client engagements.
Results Orientation – we don’t focus on activity and appearing busy, we focus on working
smart, effectively and making sure we help our clients get the bottom line results they
require.
Integrity and Honesty – our team believes trust is critical with our clients and that all
relationships formed are long lasting ones. We honor confidentiality and take whatever steps
are necessary to protect our clients trust.
Business Contacts – as a national team, we bring extensive business contacts and
relationships that in many cases help our clients open doors to new strategic opportunities.
Business Leaders Leading Business
Business Model Benefits
Our firm is designed around a new business model that provides significant benefits to
our clients:
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Experience Matters – the lead account manager for your project is a highly experienced
industry marketing executive who is accountable for the entire effort. Our affiliate partners
are experts in their specialty marketing fields and highly credentialed.
Speed-to-Market – optimized process development with faster development and delivery
cycles.
Simplified Communications – you don’t have the typical management challenge of
coordinating marketing work across multiple agencies and external firms.
Cost Savings – you don’t pay multiple retainer fees or get charged for agency resources
you don’t need or can’t figure out what value they are adding.
No Dropped Ball – you minimize the risk of miscommunication or dropped balls when work
is handed off from one external partner to another.
Accountability - your NextGen Marketing Group team makes sure the work is done
according to the plan and contract. No finger pointing.
Best-in-Class – our team provides the latest insights and talent to tackle your difficult
marketing strategic and tactical challenges.
Business Leaders Leading Business
Some of Our Clients
Some of Our Affiliates
We have established business relationships with a growing network of strategic affiliate
partners across the country who provide advanced and innovative marketing solutions
we can offer our clients. Here is a sample:
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How We Can Work With You
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Outsourced Staffing – we can supplement your internal marketing resources
as full-time or part-time contractors at the executive, management or tactical
level.
Project Support – our team can tackle specific projects that you need
assistance with. These can be small or large in nature.
Business Advisors – you can “Tap Into the BrainTrust” at NextGen Marketing
Group for insights, opinions, or brief consultations on specific marketing
challenges you are facing. These consultations can be brief or extended
depending on your needs.
Marketing Program Execution – we can become your outside “agency” partner
to handle the development and execution of your marketing programs across
the various elements in the marketing plan.
Marketing Tools – because of our national reach and our growing affiliate
network, we can offer you access to unique services and tools that can create
revenue or generate market cost savings. Illustrations include Software-as-aService, Social Media Platforms, and Video Marketing (coming soon).
Business Leaders Leading Business
Economic Service Options
Unlike “traditional” consulting firms and marketing agencies, we offer our clients a
variety of service options to utilize the wide array of our services based in a flexible
and customized manner:
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Hourly Virtual Consultations via Web/Audio or Video Conferencing
Brain Trust Conferences with Several NextGen Marketing Group
Principals/Associates and/or Affiliates
Hourly On-Site Consultations or Assessments
Daily Consultations for Flat Daily Rate
Flat Project Fees for Large or Small Programs
“Unlimited” Services - a Flat Retainer Fee Which Obtains a Full-time
Commitment from a NextGen Marketing Group Principal or Associate
Because we have managed in the real-world like you, we charge for our
services in practical real-world fashion
Business Leaders Leading Business
Next Steps
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Determine how we can work together and define a scope of work.
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Evaluate core deliverables and timelines.
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Determine staffing and compensation parameters.
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Prepare initial proposal and schedule review.
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Finalize agreement and get started.
It is time for a new marketing model---one that is flexible and provides high
quality services on-demand. Test our approach and you won’t go back to the
traditional structures!
Business Leaders Leading Business
Addendum
EXECUTIVE BIOS
NextGen Marketing Group
Business Leaders Leading Business sm
Greg Crosby Bio
Greg Crosby is the Founder and CEO of The NextGen Marketing Group and an experienced senior
Marketing, Strategy, Business Development, Sales, and General Management executive. Mr. Crosby
has over 25 years experience in senior leadership positions with major U.S. firms such as Sprint, US
WEST (now Qwest), TCI Cable (now Comcast), and McLeodUSA.
He has been instrumental in launching new businesses, products, and markets for the companies he
has worked with during his career, and has also worked successfully in turnaround assignments. Mr.
Crosby has led multiple organizational functions as a senior executive including Product
Management, Product Development, Pricing, Channel Development, Market Research, Market
Management, Advertising, Public Relations, Sales Training, Business Development, Sales Operations,
Sales Management, and Corporate Communications.
He has excelled at pioneering new strategies for industry first launches to create competitive
advantage and also worked extensively at developing turnaround strategies for companies
experiencing eroding market share or margin. He has been part of the senior management team
reporting to the Chairman, CEO, or President in many of these positions and had to operate at both
the macro and micro levels. He now consults with businesses of all sizes across multiple industries
helping them develop and enhance their strategic marketing programs.