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Marketing Mix
(The 4 P’s)
Unit Portfolio Presentation
Todd Thacker
Unit Summary
Students will be introduced to the concepts
covered in the marketing course. Students
will recognize the activities of marketing in
their daily lives through the various
techniques and strategies used by marketers.
Students will illustrate an understanding of
the concepts through the completion of a
marketing mix project.
They will use the four elements of the
marketing mix (product, promotion, price,
and place) to bring their product to market.
Curriculum-Framing Questions
• Essential Question
How did that product get there and why did I buy it?
• Unit Questions
What basic activities are required to market your
product?
• Why is each activity essential?
• Content Questions
What are the 4 P’s of the marketing mix?
Why does a change in one element require changes in
the others?
Demonstrate why the marketing mix must be focused
on the target market?
Marketing Mix Project
This project will help my students develop
21st century skills by:
• Collaborating with peers.
• Analyzing information about their product and
target market and drawing conclusions to answer
Unit Questions
• Create a product that appeals to their customer.
• Communicating with others through a
presentation.
Gauging Student Needs Assessment
Purpose of the Assessment
To gather information about what students already know and what they
wonder about growing plants.
What I want to learn from my students?
I want to find out what they already know about the Unit Questions and
what they know about setting up experiments.
How I have tried to promote higher-order thinking?
I ask students to find relationships and draw conclusions about growing
plants.
How the assessment information helps me and my students plan
for upcoming activities in the unit?
If students have misconceptions about how to set up experiments, I can
provide scaffolds. If students have different levels of understanding
about the importance of plants, I can provide various resources. We will
revisit this assessment throughout the unit for students to add their
knowledge.
What feedback or additional ideas I’d like?
I would like help on my assessment. I think I need to elicit more higherorder thinking, but I’m not sure how.
My Goals for the Course
• Find ways to get my students more
interested in learning science
• Learn about different kinds of technology
my students and I can use
• Share ideas with other teachers
Goals for My Students
• To learn how scientists collect and think
about data
• To become more independent learners
Request for Feedback
• Places I could find a classroom in a
different climate for my students to work
with
• Ideas for helping students take more
responsibility for their own learning