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Gross Impression
The number of times per ad, game, or
show that a product or service is associated
with an athlete, team or entertainer
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Satisfying exchange relationships
Marketing is the creation and maintenance of….
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3
New Opportunities, Timing, and
Gross Impressions
What three things does sports marketing depend on?
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4
Distribution
____________ involves the locations and
methods used to make products available to
customers.
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1
True
True or False
Sports Marketing has become a multi-billion
dollar industry that has a major impact on
the economy.
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2
Marketing-Information Mgmt
Gathering and using information about
customers to improve business decision
making involves ____________________.
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3
Discretionary Income
The amount of money individuals have
available to spend after paying for
necessities of life and other fixed expenses
is known as __________________.
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4
The Super Bowl has high ratings which
means it attracts a lot of views. The high the
ratings, the higher the cost to advertise.
Why does it cost millions of dollars to air
one commercial during the Super Bowl?
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Ratings
The number of viewers the programming
attracts is know as the ______________.
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Marketing Mix
The blending of the four elements of
product, distribution, price, and promotion
is known as the ___________________.
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Product/Service Mgmt
Getting a baseball team to test your product
before releasing it to the public is known as
______________________.
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Demographics
____________ involves the age range,
marital status, gender, and income level of
individuals in a group.
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Selling
Any direct or personal communication with
customers to assess and satisfy their needs is
considered __________________.
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False
True or False
Ambush Marketing takes place when an
organization is the sole sponsor of an event.
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3
Entertainment
Whatever people are willing to spend their
money and time viewing is known as
_______________
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4
Products
What do businesses offer customers to
satisfy needs.
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Promotion
The means of making customers aware of
products and encouraging them to buy is
known as __________________.
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2
Inexpensive to produce
Why are reality shows so popular to
produce?
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3
Distribution, marketing info mgmt, pricing,
product/service mgmt, promotion, and
selling
What are the 6 core standards of marketing?
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4
Product, Price, Distribution, and Promotion
Name the 4 elements of the marketing mix.
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