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Stephanie Crawford, e-PRO, Realtor Internet Facts and Figures Stephanie Crawford • Most Agents Only Market “TO” Home Sellers I Market “FOR” Home Sellers • Most Agents merely “POST” your listing I “HOST” your home to the largest audience of home buyers online Your Home Deserves Featured Marketing on REALTOR.com® The Importance of Online Marketing • Home buyers use the Internet to search for a home more than any other media. • Home buyers say the two most important features are photos and detailed descriptions. • Buyers are nearly 5 times more likely to find the home they purchase online rather than in the newspaper.* Why I Market Properties Online More consumers are searching online* 74% 77% 80% 2005 2006 Internet 71% 41% 37% 18% 2% 1995 1997 1999 2001 2003 2004 * Source: The 2002-2006 NAR Profile of Home Buyers and Sellers I Will Market Your Home on These Web Sites *Subject to change Consumers Spend More Time on REALTOR.com® Percent of Time Spent Searching on Comparable Real Estate Aggregation Sites* *Net Ratings – based on reporting of the time online users spent during Sept 2006 on REALTOR.com® and other comparable real estate listing aggregation sites and excluding sites of franchisors/brokerages . More Consumers Search REALTOR.com® Total Unique Users Per Month REALTOR.com® 6,207,000 Home Gain 3,784,000 Yahoo! Real Estate 2,318,000 Homes.com 1,434,000 LivingChoices.com 948,000 Zip Realty 981,000 For Sale By Owner 808,000 RealEstate.com 758,000 0 1,000,000 2,000,000 Source: Media Metrix average for 2006 for select real estate aggregation sites 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 How would you like your home marketed? Print Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable us to provide your home with the exposure it deserves. Online How I will market your home online? I am a Local Specialist Online Home buyers will see your home on VillageRealEstate.com and my personal Web site at NestingInNashville.com Your home will also be featured on Realtracs.com and every site the features IDX exchange of information. I Will Showcase Your Home on REALTOR.com® By listing with me, your home will be on REALTOR.com®. The door will be opened to millions of online consumers actively looking to purchase. Benefits: • I will add what consumers want most - photos • I will create a custom property description • Buyers can inquire about your home 24/7 via email, phone or fax I Will Feature Your Home First Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com®* Featured Homes are seen 500% more often, on average!** Featured Homes™ ensures that your home stands out at the top of the search page – linking consumers directly to your property’s details and my contact information. Benefits: • Differentiates your home in front of millions of potential buyers. • Attracts targeted home searches to your property Featuring Your Community on REALTOR.com® I hold one of a select few Featured Community positions to Feature Your Community on the #1 Real Estate Site* Benefits: • I will connect your community to the largest audience of home buyers online. • I promote your community's lifestyle to buyers searching in the community and also neighboring communities. • My investment to bring more awareness and demand for your community sets my marketing apart. My investment in becoming one of a select few Featured Community on the #1 real estate site* helps ensure that you are represented by one of America’s preeminent real estate marketers online. * Media Metrix – reporting the average number of unique visitors to the site each month of 2006 Using the Featured CMA Marketing System to Help Sell Homes For More I am positioned on REALTOR.com® to present recent sales data for your area directly from the REALTOR.com® Home Page, the #1 Real Estate Site* Benefits: • I am seen as a trusted professional in your market who provides sales data, home value reports and strategies on how to make a home worth more. • Prospective buyers comparing prices of listed properties using the “What’s My Home Worth?” may see your home on my website REALTOR.com® Home Page Requests include consumers’ contact information Easy, anonymous access Positions you as the Expert Consumers Consult to Make Their Home Worth More Tracking Traffic to Your Home I will show you how often your home was “shown” on the real estate site where more potential buyers go to find a home, REALTOR.com® My Online Marketing Pledge • I will feature your home on the #1 real estate site* so it can be seen first and get as much as 500%** more exposure • I will submit your property to multiple Web sites on the Internet including REALTOR.com® with up to 25 multiple photos in marketing your property online • Each online listing will include detailed information about your property for buyers to view • Each online listing will include detailed neighborhood information including schools • Each site that features your property will include multiple ways to inquire about your property • Inquires about your property will be responded to in a timely manner -Stephanie Crawford