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Reguli de GUERRILLA pentru MARKETING DIRECT © MarketMinds 2012 Direct Marketing direct :-) cuantificabil call-toaction © MarketMinds 2012 Guerrilla Marketing testează întreabă măsoară © MarketMinds 2012 Cheie universală ? Natura umană © Frenc | Stock Free Images & Dreamstime Stock Photos © MarketMinds 2012 ALTRUISM „It's not all about you, it's all about them.” Jay Conrad Levinson The Father of Guerrilla Marketing Author, "Guerrilla Marketing" series of books Named one of the 100 best business books ever written Over 21 million sold; now in 62 languages © MarketMinds 2012 REALISM THE MATRIX: ”It is the World that has been pulled over your eyes, to blind you from the truth” Morpheus: Captain of the hovercraft Nebuchadnezzar © MarketMinds 2012 FACTS ● ● ● ● ● 91 email marketing companies in Romania 44,25 $ – return on 1 $ invested in email marketing, WW, in 2011 (ROI = 4.325 % !!!) Direct Marketers Association 71% WorldWide email traffic – SPAM (Nov. 2011) Investment in email marketing: $1.3 billion in 2011 – 2 billion in 2014 (Forrester research) 50% of consumers make purchases as a direct outcome of email (ExactTarget, 2009) © MarketMinds 2012 Remarcabil Diferențiator? © MarketMinds 2012 Imaginație Atenție? © Frenc | Stock Free Images & Dreamstime Stock Photos © MarketMinds 2012 HEADLINE TIPS ● ● ● ● ● Cum. ”Cum să ajungi speaker în 10 pași simpli.” Comanda. ”Devino milionar cu ajutorul internetului! ” Afirmația șocantă. ”Bannerul online a murit.” Întrebarea. ”Știi exact ce se spune despre tine pe web?” Noutăți. ”Află mai multe despre marketing-ul gratuit prin programe de afiliere.” © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 Clarviziune Cine? © Frenc | Stock Free Images & Dreamstime Stock Photos © MarketMinds 2012 Unde? © Frenc | Stock Free Images & Dreamstime Stock Photos © MarketMinds 2012 Perspicacitate Mecanism? © Frenc | Stock Free Images & Dreamstime Stock Photos © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 Generozitate Beneficiu? © MarketMinds 2012 © MarketMinds 2012 Ego © Kimmytn | Stock Free Images & Dreamstime Stock Photos © MarketMinds 2012 © MarketMinds 2012 „The truth about marketing online is that it doesn't do a thing for you unless you understand marketing ...” Jay Conrad Levinson The Father of Guerrilla Marketing Author, "Guerrilla Marketing" series of books Named one of the 100 best business books ever written Over 21 million sold; now in 62 languages © MarketMinds 2012 FOLLOW-UP - 68% afaceri pierdute - marketing după vânzare - client nou = 6 x costuri client vechi © MarketMinds 2012 Selltime vs. Showtime Mit: Marketing-ul trebuie să distreze, să amuze. ● Adevăr: Marketing-ul trebuie să vândă. ● © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 © MarketMinds 2012 CONTACT www.gmarketing.ro © MarketMinds 2012