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Reguli de
GUERRILLA
pentru
MARKETING DIRECT
© MarketMinds 2012
Direct Marketing
direct :-)
cuantificabil
call-toaction
© MarketMinds 2012
Guerrilla Marketing
testează
întreabă
măsoară
© MarketMinds 2012
Cheie universală ?
Natura umană
© Frenc | Stock Free Images & Dreamstime Stock Photos
© MarketMinds 2012
ALTRUISM
„It's not all
about you, it's
all about them.”
Jay Conrad Levinson
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
Named one of the 100 best business books
ever written
Over 21 million sold; now in 62 languages
© MarketMinds 2012
REALISM
THE MATRIX: ”It is
the World that has
been pulled over your
eyes, to blind you
from the truth”
Morpheus: Captain
of the hovercraft
Nebuchadnezzar
© MarketMinds 2012
FACTS
●
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91 email marketing companies in Romania
44,25 $ – return on 1 $ invested in email
marketing, WW, in 2011 (ROI = 4.325 % !!!) Direct Marketers Association
71% WorldWide email traffic – SPAM (Nov.
2011)
Investment in email marketing: $1.3 billion in
2011 – 2 billion in 2014 (Forrester research)
50% of consumers make purchases as a
direct outcome of email (ExactTarget, 2009)
© MarketMinds 2012
Remarcabil
Diferențiator?
© MarketMinds 2012
Imaginație
Atenție?
© Frenc | Stock Free Images & Dreamstime Stock Photos
© MarketMinds 2012
HEADLINE TIPS
●
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Cum. ”Cum să ajungi speaker în 10 pași
simpli.”
Comanda. ”Devino milionar cu ajutorul
internetului! ”
Afirmația șocantă. ”Bannerul online a
murit.”
Întrebarea. ”Știi exact ce se spune despre
tine pe web?”
Noutăți. ”Află mai multe despre marketing-ul
gratuit prin programe de afiliere.”
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
Clarviziune
Cine?
© Frenc | Stock Free Images & Dreamstime Stock Photos
© MarketMinds 2012
Unde?
© Frenc | Stock Free Images & Dreamstime Stock Photos
© MarketMinds 2012
Perspicacitate
Mecanism?
© Frenc | Stock Free Images & Dreamstime Stock Photos
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
Generozitate
Beneficiu?
© MarketMinds 2012
© MarketMinds 2012
Ego
© Kimmytn | Stock Free Images & Dreamstime Stock Photos
© MarketMinds 2012
© MarketMinds 2012
„The truth about
marketing online
is that it doesn't do
a thing for you
unless you
understand
marketing ...”
Jay Conrad Levinson
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
Named one of the 100 best business books
ever written
Over 21 million sold; now in 62 languages
© MarketMinds 2012
FOLLOW-UP
- 68% afaceri pierdute
- marketing după vânzare
- client nou = 6 x costuri
client vechi
© MarketMinds 2012
Selltime vs. Showtime
Mit: Marketing-ul trebuie să
distreze, să amuze.
● Adevăr: Marketing-ul trebuie
să vândă.
●
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
© MarketMinds 2012
CONTACT
www.gmarketing.ro
© MarketMinds 2012
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