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Welcome
to the
Network and Marketing
Workshop
Agenda for today
Morning
“Networking and referrals”
Lunch and practice
“Marketing on a budget”
Introductions
Networking
•What is it?
•Where and when?
•Why?
•How?
What is it?
“Who you
know
determines
who you
become in
life”
personal networking maps
Where and when?
Why?
Benefits
•Most cost effective marketing tool
•Networking referral will typically
generate 80% more results than cold
calls
•70-80% of all jobs are found through
networking
•Every person you meet has 200 – 250
people with whom they connect who
can potentially assist you
•Anyone that you might want to meet
or contact in the world is only five to
six people contacts away from you.
How?
Small talk
Tips
“Only one in ten people
is actually comfortable
in striking up a
relationship with a
complete stranger”
Get out more
the networking spiral effect
Referrals
At the end of any conversation do you tend to
know more about them or them about you
under promise and over deliver
80% of success is simply showing up
Practise!
The making of a good business:
•Good business plan
•Dedicated employees
•Well researched market information
•Good implementation
•Marketing
Marketing definition
“The way in which a
product/service is
sold to a target
audience”
What is the mission statement
of your company
USP : Unique selling point
Goals and objectives
SMART
Understanding your market
SWOT
PEST
Market Research
•Secondary
•Primary
•Qualitative
•Quantative
age
where they socialise
lifestyle
Who is your target audience
their interests
job/income
where they live
The Marketing Mix
•Product
•Place
•Price
•Promotion
Marketing Mediums
•word of mouth
•promotional material
•editorials and articles
•joint marketing
•internet
•radio
•sponsorship
•incentives
•events
monitoring
and
evaluation
thanks for coming
any questions
?