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Business Functions and Organisation ICT Applied GCE Unit 2: How organisation use ICT Objectives To learn about the functions within an organisation To learn the types of organisational structures ICT Applied GCE Unit 2: How organisation use ICT Business Functions Human Resources Sales and Marketing Research and Development Production/Operations Customer Service Finance and Accounts Administration and IT ICT Applied GCE Unit 2: How organisation use ICT Human Resources Recruitment and retention Job descriptions Person Specifications Dismissal Redundancy Motivation Professional development and training Health and safety and conditions at work Liaison with trade unions ICT Applied GCE Unit 2: How organisation use ICT Sales and Marketing ICT Applied GCE Market research Promotion strategies Pricing strategies Sales strategies The sales team Product – advice on new product development, product improvement, extension strategies, target markets Unit 2: How organisation use ICT Research and Development New product development Product improvements Competitive advantage Value added Product testing Efficiency gains Cost savings ICT Applied GCE Unit 2: How organisation use ICT Finance and Accounts Cash flow Monitoring income/revenue Monitoring expenditure Preparing accounts Raising finance Shares Loans Links with all other functional areas ICT Applied GCE Unit 2: How organisation use ICT Production/Operations Acquiring resources Planning output – labour, capital, land Monitoring costs Projections on future output Production methods Batch Flow Cell Efficiency ICT Applied GCE Unit 2: How organisation use ICT Customer Service Monitoring distribution After-sales service Handling consumer enquiries Offering advice to consumers Dealing with customer complaints Publicity and public relations ICT Applied GCE Unit 2: How organisation use ICT Business Organisation Organisation by type Global businesses – complex organisation structures National – organisation possibly stretches throughout the country Regional – could be through a county or wider area (North West, South East, etc.) Local – small organisations serving local area or community ICT Applied GCE Unit 2: How organisation use ICT Business Organisation Authority – the right to make decisions and carry out tasks Span of control – the number of people a superior is responsible for Chain of Command – the relationship between different levels of authority in the business Hierarchy – shows the line management in the business and who has specific responsibilities Delegation – authority to carry out actions passed from superior to subordinate Empowerment – giving responsibilities to people at all levels of the business to make decisions ICT Applied GCE Unit 2: How organisation use ICT Administration and IT • Managing estates – cleaning, health and safety, maintenance, security • Reception • Clerical work – reporting, recording, record keeping, communication • Overview of quality control • Use of IT systems ICT Applied GCE Unit 2: How organisation use ICT Organisation Charts Hierarchical Structure Managing Director Marketing Director Sales Director A B ICT Applied GCE C D Market Research Finance Director Strategy Purchasing Sales Manager Manager Accounts Manager Unit 2: How organisation use ICT Organisation Charts Pyramidal Structure MD Senior Management Middle Management Workers ICT Applied GCE Unit 2: How organisation use ICT Organisation Charts Centralised/Entrepreneurial Finance R&D Production MD Marketing ICT Applied GCE Sales Unit 2: How organisation use ICT Organisation Charts Collaborative Sales Accounts Marketing Production ICT Applied GCE Unit 2: How organisation use ICT Organisation Charts Circular/Flat Marketing Finance Sales Production R&D ICT Applied GCE Unit 2: How organisation use ICT Organisation Charts Matrix Structure Marketing Sales R&D Project HR Production Finance ICT Applied GCE Unit 2: How organisation use ICT Organisation Charts Changes to business structures Linked to new thinking on leadership and management Less hierarchical Emphasis on communication and collaboration between sections Global businesses – more complex structures ICT Applied GCE Unit 2: How organisation use ICT