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Community Relations Commission Multicultural Marketing is smart marketing Dr Stepan Kerkyasharian AM Chairperson Economic Climate Tough times = tough measures Marketing strategies = back to basics or try something new? Tools = traditional, media, online or invent new ones? Multicultural marketers Combined use of mainstream and ethnic media Learning multicultural consumers’ behaviour and purchasing patterns Attracting a multicultural workforce Engaging a multicultural market The CRC Policy advice Community consultation Interpreting and translation Ethnic media Multicultural marketing MediaLink reports Articles published by language (25-31 May 2009) Vietnamese Arabic Turkish Bosnian Spanish Serbian Chinese Korean Japanese Croatian Italian Greek National Multicultural Marketing Awards Multicultural Marketing Network
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