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Download Seafood Marketing - University of Alaska Fairbanks
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Powerpoint animation notes: Text will scroll on its own. Click to exit. Seafood Marketing One definition of marketing is: Individuals and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas. William Pride and O.C. Ferrell Seafood Marketing • Marketing Concepts – Marketing strategy – Target market – The 4-Ps • Promotion • Pricing • Placement • Product – External market variables Powerpoint animation notes: Click after initial talking point and to exit. Powerpoint animation notes: Text will scroll on its own. Click to exit. Seafood Marketing • Marketing Strategy – Determining your target market and positioning the variables you control – product, placement, price and promotion – around external variables to satisfy your target.
