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Download Week #7 – QUIZ
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QUIZ Pengantar Manajemen Pemasaran Nomor #1 • Jelaskan apa yang dimaksud dengan needs, wants, dan demand! Apa bedanya? • Jelaskan apa yang dimaksud dengan marketing mix! • Buatlah diagram yang menjelaskan bagaimana hubungan antara needs & wants, STP, dan marketing mix dalam rangka menciptakan profit melalui kepuasan pelanggan! Berilah penjelasan singkat tentang diagram yang Anda buat! Nomor #2 • Gambarkan diagram/model dari perilaku konsumen, lengkap dengan black box-nya! • Sebutkan faktor-faktor apa saja yang mempengaruhi perilaku konsumen tersebut! • Jelaskan apa saja 5 tahapan dalam proses keputusan pembelian konsumen! • Ada 5 peran dalam proses keputusan pembelian, yaitu: [1] initiator, [2] influencer, [3] decider, [4] buyer, dan [5] user. Jelaskan apa saja perbedaannya! Berikan contoh! Nomor #3 • Apa perbedaan antara Segmenting dan Targeting dalam STP? • Apa saja variabel yang biasanya digunakan dalam proses Segmenting? Uraikan! • Ada 5 kriteria yang biasa digunakan untuk menentukan segmentasi yang efektif, yaitu: Measurable, Accessible, Substantial, Differentiable, dan Actionable, atau biasa disingkat menjadi MASDA. Jelaskan apa perbedaannya dan berikan contoh! • Buatlah STP untuk mobil Daihatsu Ayla! Marketing Mix is the set of tools (four Ps) the firm uses to implement its marketing strategy. 7P Product 7V Variety Customer Solution/ Satisfaction Price Promotion Place People Physical Evidence Process Value Voice Venue Vocation Visibility Variability Cost Communication Convenience Contact Core Complexity Created by: [email protected] 7C Selling Concept vs. Marketing Concept Created by: [email protected] So, What Is Marketing? Pulling It All Together Created by: [email protected] 1-49 Marketing Strategy and the Marketing Mix Model of Consumer Behavior Created by: [email protected] Factors Influencing Consumer Behavior Created by: [email protected] Five Stages in the Buyer Decision Process 1. Need recognition: internal, external stimuli 2. Information search: personal sources, family sources, public sources, experiential sources 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behavior Created by: [email protected] Created by: [email protected] Requirements for Effective Segmentation: MASDA [M]easurable: size, purchasing power, and profiles of the segments [A]ccessible: refers to the fact that the market can be effectively reached and served [S]ubstantial: refers to the fact that the markets are large and profitable enough to serve [D]ifferentiable: refers to the fact that the markets are conceptually distinguishable and respond differently to marketing mix elements and programs [A]ctionable: refers to the fact that effective programs can be designed for Created attracting and serving the segments by: [email protected]
