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Drugs Attitudes Group Influence Names The Eye Normal Curve Drugs Attitudes Group Influence Names $100 $100 $100 $100 $200 $200 $200 $200 $300 $300 $300 The Eye Normal Curve $100 $100 $200 $200 $300 $300 $300 $400 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500 $500 What type of drug is LSD? Hallucinogen Drug classification of amphetamines and cocaine Stimulant Drugs that block receptor SITES are known as Agonists Drugs that mimic neurotransmitters are called Agonists How does alcohol affect the brain? Effects the cerebellum (balance, coordination) and frontal lobe (judgment, decision making), suppresses the processing of memories into long term memory; interrupts REM sleep; Can shrink the brain How do attitudes form? Personal experience, contact with others (friends, family members, media), operant conditioning and observational learning Tendency for people who agree to a small action to comply later with a larger one Foot-in-the-door phenomenon What is cognitive dissonance? When two or more attitudes conflict or when your attitudes conflict with your actions What is the central route to persuasion? Attitude change path in which one focuses on the information presented How does one reduce cognitive dissonance? Either change your actions or change your attitudes! The reduced motivation and effort shown by individuals working in a group as opposed to working alone Social Loafing When discussion makes a group more extreme than the initial opinions of its members ________ has occurred Group polarization Often the reason why some people engage in mob activity Deindividuation What is groupthink? (Often) flawed decision making in which a group does not question its decisions critically Well practiced, simple skills improve in the presence of others because of Social facilitation Irving Janis Groupthink Mary Whiton Calkins First female APA president Michael Gazzaniga Split brain research Ernest Hilgard Hidden observer; Divided consciousness theory of hypnosis Daniel Kahnerman and Amos Tversky Researched many concepts related to cognition including the availability and representativeness heuristics Protects the eye Cornea Expands or shrink to control the amount of light let into the eye Iris (although it looks like the pupil is changing) Place where your vision is the best and most focused Fovea Three layers of the retina Rods and cones (receptor cells for sight!), bipolar cells, ganglion cells (whose axons form the optic nerve) What is the job of the lens? Stretches/thickens depending on distance of object in visual field Where are the measures of central tendency on a normal curve? In the middle! What percentage of scores fall within one standard deviation on a normal curve? 68% (34 above and 35 below); On an IQ normal curve 68% are between 85 and 115 What percentage of scores fall between 2 standard deviations of the mean on a normal curve? 95% Describe a positively skewed distribution Mode is still highest point on graph (lowest number); Median is between mode and mean and mean is highest (number); “Tail” is on the right Describe a negatively skewed distribution Mode is highest point and highest number, median is in between mode and mean, and mean is the lowest score; “Tail” is on the left