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Drugs
Attitudes
Group Influence
Names
The Eye
Normal Curve
Drugs
Attitudes
Group Influence
Names
$100 $100 $100 $100
$200
$200 $200 $200
$300 $300 $300
The Eye
Normal Curve
$100 $100
$200
$200
$300
$300 $300
$400 $400 $400 $400
$400 $400
$500 $500 $500 $500
$500 $500
What type of drug is
LSD?
Hallucinogen
Drug classification of
amphetamines and
cocaine
Stimulant
Drugs that block
receptor SITES are
known as
Agonists
Drugs that mimic
neurotransmitters
are called
Agonists
How does alcohol affect
the brain?
Effects the cerebellum (balance,
coordination) and frontal lobe
(judgment, decision making),
suppresses the processing of
memories into long term memory;
interrupts REM sleep; Can shrink
the brain
How do attitudes
form?
Personal experience,
contact with others (friends,
family members, media),
operant conditioning and
observational learning
Tendency for people
who agree to a small
action to comply later
with a larger one
Foot-in-the-door
phenomenon
What is cognitive
dissonance?
When two or more
attitudes conflict or when
your attitudes conflict with
your actions
What is the central
route to persuasion?
Attitude change path
in which one focuses
on the information
presented
How does one reduce cognitive
dissonance?
Either change your
actions or change your
attitudes!
The reduced motivation and
effort shown by individuals
working in a group as
opposed to working alone
Social Loafing
When discussion makes a
group more extreme than the
initial opinions of its
members ________ has
occurred
Group polarization
Often the reason why
some people engage in
mob activity
Deindividuation
What is groupthink?
(Often) flawed decision
making in which a group
does not question its
decisions critically
Well practiced, simple
skills improve in the
presence of others
because of
Social facilitation
Irving Janis
Groupthink
Mary Whiton Calkins
First female APA
president
Michael Gazzaniga
Split brain research
Ernest Hilgard
Hidden observer; Divided
consciousness theory of
hypnosis
Daniel Kahnerman and
Amos Tversky
Researched many concepts
related to cognition including
the availability and
representativeness heuristics
Protects the eye
Cornea
Expands or shrink to
control the amount of
light let into the eye
Iris (although it
looks like the
pupil is changing)
Place where your
vision is the best and
most focused
Fovea
Three layers of the
retina
Rods and cones (receptor cells
for sight!), bipolar cells, ganglion
cells (whose axons form the optic
nerve)
What is the job of the
lens?
Stretches/thickens depending on
distance of object in visual field
Where are the measures of
central tendency on a
normal curve?
In the middle!
What percentage of
scores fall within one
standard deviation on
a normal curve?
68% (34 above and 35
below); On an IQ normal
curve 68% are between
85 and 115
What percentage of scores
fall between 2 standard
deviations of the mean on
a normal curve?
95%
Describe a
positively skewed
distribution
Mode is still highest point on
graph (lowest number);
Median is between mode
and mean and mean is
highest (number); “Tail” is
on the right
Describe a negatively
skewed distribution
Mode is highest point and
highest number, median is
in between mode and mean,
and mean is the lowest
score; “Tail” is on the left