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Overview (Firehose-to-Come)
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Markets: Global? US? Local? Other?
Jargon: Distraction or Solution?
Drivers: Exogenous and Endogenous
Solutions: Features for Success
Wishlist: What I want/would buy now
David Zetland (UC Berkeley)
aguanomics.com
1/6
Water Markets [sic]
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Global: virtual water (food), climate change
US: regulations, funding, interstate flows
State: groundwater, interbasin transfers
Watershed: environment, trading, disputes
Local: 90% of decisions; 100% of outcomes
Non-Spacial Dimensions: Temporal, Legal, Wholesale/retail, Quality, Public/Private
Bottom Line: Monopolies are NOT markets!
David Zetland (UC Berkeley)
aguanomics.com
2/6
Jargon and Buzzwords
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Water-Energy Nexus
Third-party Impacts
Hard vs. Soft Path
Political-Economy
Diamond-Water Paradox
Bottom Line: Useful concepts, but inertia dominates
David Zetland (UC Berkeley)
aguanomics.com
3/6
Drivers: Exo and Endo
• Exo: We can only cope/hope
example: climate change
• Endo: Pogo says “the enemy is us”
example: groundwater (ToC), prices
Bottom Line: Low-hanging fruit everywhere!
David Zetland (UC Berkeley)
aguanomics.com
4/6
Solutions for Success
• Supply side for engineers and politicians
example: Desalination
• Demand side for economists and people
example: prices and markets
Bottom Line: Regulatory risk, capital intensity,
inertia and the wall of money means be nimble!
David Zetland (UC Berkeley)
aguanomics.com
5/6
My Wishlist
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Cheap water quality tester  real idea
Metering technology (seen the tradeshows?)
Desalination (DXV Tech)
Political solutions are not $-earner 
Bottom Line: Institutions are trumps
David Zetland (UC Berkeley)
aguanomics.com
6/6
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