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The importance of design Geoff Hollington 14.10.2010 The importance of design The importance of design? The importance of design? AAAAAAAAAAAAAAAGH! good The importance of design? ^ nice to look at compliant fit for purpose ergonomic manufacturable true to brand right materials nice to look at safe appropriate cost sustainable good feel inclusive price-value end-of-life innovative compliant fit for purpose ergonomic manufacturable true to brand right materials nice to look at safe appropriate cost sustainable good feel inclusive price-value end-of-life innovative a great customer experience designers? joined-up thinkers, collaborators, enquiring minds joined-up thinkers, collaborators, enquiring minds > office furniture for Herman Miller > pens for Parker Pen > cameras for Eastman Kodak joined-up thinkers, collaborators, enquiring minds > office furniture for Herman Miller > pens for Parker Pen > cameras for Eastman Kodak > Materials Knowledge Transfer Network > Space Innovation Growth Team > Polymer Society joined-up thinkers, collaborators, enquiring minds > office furniture for Herman Miller > pens for Parker Pen > cameras for Eastman Kodak > Materials Knowledge Transfer Network > Space Innovation Growth Team > Polymer Society > sand fabrication > silicone rubber waste product > additive manufacture > micro air vehicles joined-up thinkers, collaborators, enquiring minds > office furniture for Herman Miller > pens for Parker Pen > cameras for Eastman Kodak > Materials Knowledge Transfer Network > Space Innovation Growth Team > Polymer Society > sand fabrication > silicone rubber waste product > additive manufacture > micro air vehicles > infection control in hospitals example HCAIs £1,000,000,000 manufacturing engineers microbiologists infection control specialists nursing staff cost accountant materials scientists cleaning staff designer patients product marketing architects mechanical engineers component suppliers facility managers manufacturing engineers microbiologists infection control specialists nursing staff cost accountant materials scientists cleaning staff designer patients product marketing architects mechanical engineers component suppliers facility managers Surface Hydrophobicity Gram-positive and Gram-negative bacteria [Gram stain test — HC Gram 1882] The bacterial cell wall Gram-positive Bacteria adhere to hydrophobic surfaces [includes MRSA] Gram-negative Bacteria slide off hydrophobic surfaces [includes E coli] joined-up thinkers, collaborators, enquiring minds CAMPBELL, Nina CARDIN, Pierre CHAROL, Dorothea CHIA, Sandro CIMIOTTI, Emil COCTEAU, Jean COLANI, Luigi COLOMBO, Joe COSTA, J. CROISSANT, Michael CRONBACH, R. CROUSAZ, J. DALI, Salvador DAY, Lucienne DEMEL, Erich DESANTA, Simon DIAZ DE SANTILLANA, L. DIEZ, Stefan DILLER, Fritz DILLER, Helmut DINNEBIER, J. DISNEY, Walt DOEGE, Brigitte DORAZIO, Piero DREXLER, Helmut DROOP, Constanza DUBUFFET, Jean EBERLEIN, J. EBÜZZIYA-SIESBYE, A. EHRENSPERGER, Andy ELLWANGER, Marion ESCHERT, Rüdiger ESSER, Max FACENTE, Beppe FALCHI, Aldo FETTING, Rainer FEYL, Uta FISCHER, Alexander FISCHER, Cuno KRIWET, Ferdinand KUBO, Masahiko KUHN, Beate KUHNA, H. KÜHLEWEIN, B. KÜSPERT, Georg KÜSTER, Hans KÄRNER, Theodor KÖHLER, Claudia LADEIRO, Helena LAGERFELD, Karl LAMPERT, Harald LANG, Ernst Maria LANG, H. LANGE, Jürgen LANGENMANTELREITZENSTEIN, E. LAPRELL, Volker LARSON, Lisa LATHAM, Richard S. LEISSLER, Arnold LENK, Thomas LEPPER, Christian LEVIEN, Robin LICHTENSTEIN, Roy LIEBERMANN, F. LIEVORE, Alberto LIMBURG, Josef LINDSTRAND, Vicke LION, Dick LITTLE WONDER LLUSCA, Josep LOEWY, Raymond LOON, Johan van LOTH, Wilhelm LUCCHI, Michele de LUNGHARD, Rudolf LUSKE, Sander LUTHERSSON, P. SCHOTT, Walter SCHREIB, Werner SCHRÖDER, Ute SCHWANEWILM, Claus SCHWANTHALER, J. SEEMANN, K. SEITZ, Gustav SELLDORF, Herbert SETLUR, Sabrina SEVERIN, Kurt SHALEV, Michal SILVESTRIN, Danilo SIPEK, Borek SOMI SOMMERLADE, Uwe SOTTSASS, Ettore STANGL, Hans STANKOWSKI, Anton STAUDT, Jutta STEFAN, Wolfgang STEGER, Milly STELLA, Frank STILL MCKINNEY, N. STILL, Kathy STOCKMAYER, F. STÖRTENBECKER, N. SUARDI, Silvia SVENNEVIG, Yatta TAHIR, Tina TATAFIORE, Ernesto THOMAS, Fritz THORAK, Josef THUN, Matteo THURM, Karl-Heinz TRAUERNICHT, Gerd TRIBOUILLARD, D. TROCKEL, Rosemarie TUAILLON, Louis TUTTER, Karl 1981 good The importance of design? ^ The UK design resourse ALMOST WORLD CLASS DESIGN! REALLY QUITE RESPECTABLE DESIGN Manufacturing High Value Manufacturing Luxury Heritage Luxury Heritage high performance design innovation high technology high quality responsibility ethics An Experiment on a Bird with an Air Pump Joseph Wright 1768 thank you