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MammOptics Ramin Miri – Pedro Hernandez – Emma Medjuck – Josef Miller Value Proposition MammOptics Strategy Test Value Proposition Radiation-free Non-invasive Earlier detection Find the Right Customer Researchers Doctors Technicians Patients MammOptics Research hospitals Customer discovery Mainstream hospitals Patients Technicians Director of Breast Imaging Department at Stanford Cancer Center “Optical Spectroscopy is one of the emerging techniques for breast cancer and your technology seems superior…” “We would be happy to collaborate with you once the prototype is ready and you begin clinical experiments” Debra M. Ikeda, M.D. Purchased experimental IR-based breast imaging machine MammOptics Research hospitals Customer discovery Mainstream hospitals Patients Technicians Clinical Assistant Professor Stanford Cancer Center Problems with current mammograms - Current technologies cannot detect all kinds of cancer - High rate of false positives - Controversy on effects of X-rays - Patients are afraid of pain and discomfort Sunita Pal, M.D. Ideal mammogram - High contrast - Detection of backgroung metabolism - High sensitivity and specificity MammOptics Research hospitals Customer discovery Mainstream hospitals Patients Technicians Palo Alto Medical Foundation: - Enough funds - Not a research hospital UCSF General Hospital - Limited funds - Research oriented Santa Clara Hospital - Limited funds - Not a research hospital MammOptics Research hospitals Customer discovery Mainstream hospitals Patients Technicians Interview 6 women who regularly perform mammography and 8 young women who have never performed mammography Selection bias: all educated, middle/upper class -Radiation free method is the main value women see in our device - Comfort and non-invasivness is a benefit but not very important to most women - Doctors are the major influence over what method of screening women choose MammOptics Research hospitals Customer discovery Mainstream hospitals Patients Technicians Alicia – X-Ray mammography technician in the Stanford Cancer Center “X-Ray machines are perfect” Research hospitals Patients Technicians Comfortable with current techniques Mainstream hospitals Rely on doctors opinion In progress Earlyvangelists MammOptics Summary Research hospitals Patients Technicians Comfortable with current techniques Mainstream hospitals Rely on doctors opinion In progress Earlyvangelists MammOptics Summary
