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L Ch8: Internet Learning Objectives DESCRIBE INTERNET, ITS CAPABILITIES DEMONSTRATE HOW INTERNET USED FOR ELECTRONIC COMMERCE DEMONSTRATE HOW INTERNET TECHNOLOGY USED FOR INTRA- AND INTERORGANIZATIONAL ELECTRONIC BUSINESS CHALLENGES OF INTERNET TO BUSINESS & SOCIETY Sheu 1 THE INTERNET BEGAN AS GOVERNMENT CONNECTION OF UNIVERSITIES INTERNET SERVICE PROVIDER (ISP): organization connected to Internet, leases temporary connections to subscribers NO ONE OWNS IT, NO FORMAL ORGANIZATION Sheu 2 INTERNET CAPABILITIES E -MAIL: person -to-person messaging; document sharing USERNET NEWSGROUPS: electronic bulletin boards for discussion groups LISTSERVs: e-mail list servers for discussion groups CHATTING: interactive conversations TELNET: log on one computer, work on another FTP: transfer files from computer to computer GOPHERS: use menus to locate text material ARCHIE: search database for files to download VERONICA: speeds searching gopher sites by using keywords WIDE AREA INFORMATION SERVICE (WAIS): locates files using key words WORLD WIDE WEB: retrieve, format, display information (text, audio, graphics, video) using hypertext links Sheu 3 INTERNET TERMS HOME PAGE: • WWW screen display welcomes user to organization’s page WEBMASTER: • person in charge of Web site UNIFORM RESOURCE LOCATOR (URL): • address of specific Internet resource HYPERTEXT TRANSPORT PROTOCOL (http): • communications standard used to transfer Web pages HYPERTEXT MARKUP LANGUAGE (HTML): • popular programming language for creating Web sites SEARCH ENGINE: • tool for locating specific sites or information on WWW “PUSH” TECHNOLOGY: • server streams relevant content to browser automatically. Channel: Stream of info distributed thru PUSH technology. HYPERLINK: spot on screen, when clicked shifts to a new page or site Sheu 4 INTRANET INTERNAL NETWORK WWW TECHNOLOGY FIREWALL: Security System to Prevent Invasion of Private Networks OVERCOMES COMPUTER PLATFORM DIFFERENCES OFTEN INSTALLED ON EXISTING NETWORK INFRASTRUCTURE Sheu 5 EXTRANET ALLOWS SELECT USERS OUTSIDE ORGANIZATION TO USE ITS INTRANET: CUSTOMERS BUSINESS PARTNERS VENDORS Sheu 6 EXTRANET DATABASES CUSTOMER SUPPLIER INTERNET FIREWALL SERVER BUSINESS PARTNER CLIENTS Sheu 7 INTERNET BENEFITS GLOBAL CONNECTIVITY REDUCED COMMUNICATIONS COST • Internet Telephony (IP telephony) LOWER TRANSACTION COSTS REDUCED AGENCY COSTS INTERACTIVITY, FLEXIBILITY, CUSTOMIZATION ACCELERATED KNOWLEDGE Sheu 8 INTERNET & ELECTRONIC COMMERCE EASY TO LINK WITH OTHER BUSINESSES, CUSTOMERS CAN UPDATE PRODUCT INFORMATION, ORDERING, CUSTOMER SUPPORT ON-LINE STOREFRONTS ENHANCED BUSINESS FORMS Sheu 9 INTERNET & ELECTRONIC COMMERCE CUSTOMER-CENTERED RETAILING • DISINTERMEDIATION: removal of intermediate layers streamlines process • REDUCED COST TO BUYER, SELLER • Example modes: – Direct sales over web. – Interactive marketing – Customer self-service HIT: each request for a file recorded in log file Sheu 10 INTERNET BUSINESS MODELS VIRTUAL STOREFRONT: MARKETPLACE CONCENTRATOR: INFORMATION BROKER: TRANSACTION BROKER: ELECTRONIC CLEARINGHOUSE: REVERSE AUCTION DIGITAL PRODUCT DELIVERY: CONTENT PROVIDER: ON-LINE SERVICE PROVIDER: • sells goods, services on-line • concentrates information from several providers • provides product, pricing, availability information • buyers view rates, terms from various sources • auction-like setting, products, prices, change in response to demand • Customer submit a bid to multiple sellers to buy goods or services at a buyer-specified price. • sell, download software, other digital products • creates revenue through providing client for a fee, and advertising • provides service, support for hardware, software products Sheu 11 ELECTRONIC COMMERCE SUPPORT SYSTEMS WEB HOSTING SERVICES: provides large servers for Web sites of fee-paying customer ELECTRONIC PAYMENT SYSTEM: using Web for electronic funds transfers, credit , smart & debit cards Sheu 12 INTRANETS AND ELECTRONIC BUSINESS ELECTRONIC COMMERCE SERVICES • B2B: Business to business (EDI) • B2C: Business to customers BENEFITS GROUP COLLABORATION FUNCTIONAL APPLICATIONS SUPPLY CHAIN MANAGEMENT Sheu 13 ELECTRONIC COMMERCE SERVICES: ICAT: on-line catalog shopping, order placement (Icat) NET.COMMERCE: merchant server supporting Secure Electronic Transactions protocol (IBM) MERCHANT SERVER: templates for storefronts, point-of-sales software (Microsoft) MERCHANT SYSTEM: full set of retailing services (Netscape) OM-TRANSACT: modular structure for payment schemes (Open Market) PC-CHARGE: PC-based Web server credit card processing (Go Software) Sheu 14 BENEFITS OF INTRANETS: CONNECTIVITY CAN BE TIED TO LEGACY SYSTEM & TRANSACTION PROCESSING INTERACTIVE APPLICATIONS WITH TEXT, AUDIO, VIDEO SCALABLE TO LARGER OR SMALLER SYSTEMS AS REQUIRED EASY TO USE BROWSER INTERFACE LOW START-UP COSTS RICH, RESPONSIVE INFORMATION ENVIRONMENT REDUCED INFORMATION DISTRIBUTION 15 COSTS Sheu GROUP COLLABORATION: TEAMWARE: intranet-based applications allow teams to share ideas, documents, brainstorming, scheduling. Similar to chat room. INTERNAL NEWSLETTER ABILITY TO WORK AT HOME SHARE INTERNET DISCOVERIES WITH COLLEAGUES Sheu 16 FUNCTIONAL APPLICATIONS: FINANCE & ACCOUNTING HUMAN RESOURCES SALES & MARKETING MANUFACTURING & PRODUCTION Sheu 17 FINANCE & ACCOUNTING: GENERAL LEDGER REPORTING PROJECT COSTING ANNUAL REPORTS BUDGETING HUMAN RESOURCES: CORPORATE POLICIES EMPLOYEE SAVINGS PLANS BENEFITS ENROLLMENT ON-LINE TRAINING JOB POSTING Sheu 18 SALES & MARKETING: COMPETITOR ANALYSIS PRICE UPDATES PROMOTIONAL CAMPAIGNS SALES PRESENTATIONS SALES CONTRACTS MANUFACTURING & PRODUCTION: QUALITY MEASUREMENTS MAINTENANCE SCHEDULES DESIGN SPECIFICATIONS MACHINE OUTPUT ORDER TRACKING Sheu 19 SUPPLY-CHAIN MANAGEMENT CUSTOMERS MARKETING & SALES PRODUCTION PLANNING CUSTOMER SERVICE PROCUREMENT INTRANET ACCOUNTING & FINANCE INVENTORY PRODUCTION & MANUFACTURING SHIPPING & DISTRIBUTION Sheu 20 CHALLENGES & OPPORTUNITIES UNPROVEN BUSINESS MODELS BUSINESS PROCESS CHANGE REQUIREMENTS CHANNEL CONFLICTS • Own brand & OEM • Distributors & Direct sales TECHNOLOGY HURDLES LEGAL ISSUES SECURITY & PRIVACY Sheu 21