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Chapter 20
Web Pages
Strategies for Technical Communication
in the Workplace
Laura J. Gurak
John M. Lannon
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© 2010 Pearson Education, Inc., publishing as Longman Publishers.
Structure of a Web Page
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Outlining (Storyboading): instead of outlining
a Web page, use a storyboard, a handwritten
sketch of the page, often called a site map.
Chunking: readers expect easy-to-digest chunks
of content
Sequencing: a Web page should follow a logical
sequence, even though it is not read linearly.
Each chunk must make sense by itself.
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© 2010 Pearson Education, Inc., publishing as Longman Publishers.
Example of Storyboard
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© 2010 Pearson Education, Inc., publishing as Longman Publishers.
Style
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Conciseness
Information on the Web must be
presented in small, easy-to-digest
chunks.
Visuals
Use visuals to perform a function,
rather than to dress up the page
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© 2010 Pearson Education, Inc., publishing as Longman Publishers.
Design
Consider the following design elements closely
when creating a Web page:
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Grid patterns
Margins
Justification
White space
Line spacing and indentation
Font style and size
Headings
Color, shading, italic, bold, and underlining
Bulleted and numbered lists
Running heads and feet
Table of contents and index
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© 2010 Pearson Education, Inc., publishing as Longman Publishers.
Ethical and Legal
Considerations
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Be alert for manipulation
and distortion.
Verify the ownership of
everything you include on
a Web page.
Create a privacy statement
to outline your policy for
gathering personal
information from visitors.
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© 2010 Pearson Education, Inc., publishing as Longman Publishers.
Any Questions?
For additional help reviewing this chapter,
please visit the Companion Website for
your text at
http://www.pearsonhighered.com/gurak.
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© 2010 Pearson Education, Inc., publishing as Longman Publishers.