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http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/panel-1/ Web 2.0: Behind The Hype Panel Being Web 2.0 – In 30 Minute Steps Brian Kelly UKOLN University of Bath Bath Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is Email [email protected] permitted providing distractions to others is minimised. UKOLN is supported by: A centre of expertise in digital information management This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence (but note caveat) www.ukoln.ac.uk Contents This brief talk will cover: No Web 2.0 … • The Concerns Web 2.0 and IWMW 2006 • RSS • Blogs • Microformats • Social bookmarking Deployment Strategies • User Focus • Risk assessment Mashups Wikis Comms tools … A centre of expertise in digital information management 2 www.ukoln.ac.uk Web 2.0 and IWMW 2006 3 No Web 2.0 … No Web 2.0 … without responsibility • Title of talk by Andy Clarke, Stuff & Nonsense at WWW 2006 , May 206 • Web 2.0 can be useful but need to: Learn from mistakes from Web 2.0 It will be used by marketers (just like Web 1.0) Need to remember accessibility Just like the Web Need to be user-focussed in the 1990s! … This talk: • Describes use of Web 2.0 at IWMW 2006 • Outlines user-focussed approach • Recommends use of a risk management A centre of expertise in digital information management www.ukoln.ac.uk approach Don’t Like The Term? Don’t like the Web 2.0 term? Simply use the following XSLT script with the digital audio channel to convert all occurrences of Web 2.0 in talk to your preferred alternative <xsl:template match="text()"> <xsl:choose> <xsl:when test="contains(.,'Web 2.0')"> <xsl:value-of select="substring-before(.,'Web 2.0')"/> <xsl:text>Blogs, Wikis and other Social networking software with a user focus, always beta and a long tail</xsl:text> <xsl:value-of select="substring-after(.,'Web 2.0')"/> </xsl:when> <xsl:otherwise> <xsl:value-of select="."/> </xsl:otherwise> </xsl:choose> </xsl:template> NOTE Due to increased time in saying alternative version, anyone using this will find the talk concludes when everyone else is in the bar XSLT script Sebastian Watch. OSS licence available. A centreby of expertise in digitalRahtz, informationOSS management www.ukoln.ac.uk 4 Latest News Interested in marketing: • Google for IWMW 2006 or IWMW2006. Where are the top links from? • And reflect on importance of Wikipedia Interested in user-created content: • Look at Flickr with IWMW2006 tag • Upload last night’s photos & video clip A centre of expertise in digital information management 5 www.ukoln.ac.uk Web 2.0 and IWMW 2006 Syndication RSS & OPML RSS: • Used at IWMW 2005 for news • Used at IWMW 2006 for news and syndication of content (talks, parallel sessions) OPML (Outline Processor Markup Language): • Used to group RSS files • OPML viewers (e.g. Grazr) allows our RSS files to be embedded in others’ Web sites Why RSS? Widely acknowledged as key news & syndication format. Why OPML? Experimentation in maximising benefits of RSS. Effort: Simple (and trivial if appropriate tools/scripts used). Additional effort may be needed if RSS/OPML become obsolete A centre of expertise in digital information management www.ukoln.ac.uk 6 Web 2.0 and IWMW 2006 Syndication Mashups Risk Assessment The www.suprglu.com Web site is not currently available (Sun 4 Jun) Does this mean Web 2.0 concept is flawed? Thoughts: • Little content stored (addresses of RSS feeds and a title) • Alternatives are available (lots of RSS aggregators, such as Netvibes, PLEX, …) • Experimentation and learning is a fundamental aspect of what we do! Mashup - aggregating content from various sources IWMW 2006: • Set up IWMW 2006 Suprgru page • Content mashup from: • IWMW 2006 Web site • Third party services such as Blogs, Wikis, search engines, … Why? Simple demonstration to encourage debate about the issues. Effort: Simple (fill in a Web form) Experiences: Superglu service not always available what, usemanagement Netvibes.com, PLEX,www.ukoln.ac.uk …) A centre of expertise (so in digital information 7 Web 2.0 and IWMW 2006 Blogs Users Syndication Blogs http://www.meanboyfriend.com/overdue_ideas/ http://iwmw2006.blogspot.com/ Blogs: • We link to Blogs provided by IWMW 2006 delegates • We recommend a tag (IWMW2006) to make it easier to find other Blogs, photos, bookmarks, etc. related to the event (e.g. using Technorati) Why? Facilitates sharing of thoughts about event. Effort: None – the Bloggers are doing the work! Risks: They nasty things; upset people; … A centre say of expertise in digital information management 8 www.ukoln.ac.uk Web 2.0 and IWMW 2006 Wikis http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2005/wiki-test/ http://iwmw-barriers.pbwiki.com/ Wikis Users Syndication Wikis: • Used successfully at IWMW 2005 and UKOLN / UCISA events for note-taking in breakout groups, social use, … • Available at IWMW 2006: UKOLN Wiki (MediaWiki) Other Wikis (for various parallel sessions) Why? Wikis have proved popular at other UKOLN events Why diversity: To allow us to gain a feel of different Wikis and their strengthA centre & weaknesses. of expertise in digital information management www.ukoln.ac.uk 9 Podcasts http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2005/podcasts/podcast.xml RSS Users Syndication Podcasts: • Used at IWMW 2005 (prior to general public interest) • Podcasting session at IWMW 2006 Why? Gain experiences at popular technology; explore difference usages and technical and non-technical issues Effort: Non being by workshop A centre–ofwork expertise in digitalled information management facilitator. www.ukoln.ac.uk 10 Web 2.0 and IWMW 2006 Communications: Chat IRC chat facility used successfully at IWMW 2005. Gabbly being evaluated: • If no systems effort available • On-the-fly chatting How long to set up: • Go to <http://gabbly.com/> • Create chat on your institution’s home page • How long? This provides on-the-fly creation of chat facilities Too good to be true? Suspicious of anything this simple? See risk assessment A centrepage of expertise in digital information management 11 Users Collaboration AJAX Syndication www.ukoln.ac.uk Communications: Sound & Video VoIP, Access Grid technologies, streaming video, … have rich potential in supporting events: • Speakers who can't travel • Delegates who can't travel • Maximising impact • Reaching potential delegates • Reaching sceptics • Just-in-time speakers (cf Blended Learning 2006 conf.) • Accessibility (slept in/ hungover?!) Issues: Technical difficulties; privacy; trust; business models; … Plans: AEvaluate; reflect oninformation issues management & act accordingly; … www.ukoln.ac.uk centre of expertise in digital 12 Web 2.0 and IWMW 2006 Del.icio.us http://del.icio.us/lisbk/iwmw2006-web2.0-panel http://del.icio.us/url/cce31782b323dd77ab48f5ff54ead71c http://del.icio.us/gardnerr Tags AJAX Collaboration Del.icio.us social bookmarking service available for use to: • Provide access to resources mentioned in talks & workshops • Allow others to bookmark related resources • Allow users to view others’ bookmarks • Monitor who’s bookmarked your resources Tag misuse? Not needed in some areas (e.g. citation analysis, other people interests) Soinformation if misspelt still gain benefits. www.ukoln.ac.uk A centre of expertise in digital management 13 Web 2.0 and IWMW 2006 Microformats (1) Tags Collaboration Microformats: • Highlight of WWW 2006 • Semantic markup on the cheap – builds on existing XHTML pages • No need for complex software • See <http://microformats.org/> Using microformats: • Add some simple semantics using <span>, <div>, etc. classes: <span class="fn">Brian Kelly</span> 14 • Firefox plugins, harvesters, etc can process the semantic markup e.g. add names to your Outlook contacts, events to your Google calendar, etc • Bath Univ created thousands of pages with A centre of expertise in digital information microformats usingmanagement simple tweak to Perlwww.ukoln.ac.uk scripts Web 2.0 Tags Collaboration Microformats (2) http://www.worldcupkickoff.com/england/ http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/sessions/kelly Pages 15 on IWMW 2006 Web site have microformats Plugins such as Tails display contact and event details & allow them to be uploaded to Outlook, Google Calendar, etc World Cup Web site also has microformats. This avoids the cumbersome downloading dates, entering A centre of expertise in digital information management www.ukoln.ac.uk calendar, selecting import, finding file, … Web 2.0 and IWMW 2006 Web As A Platform http://upcoming.org/event/69469/ Network Users Tags Collaboration Upcoming.org has delivered visitors to IWMW 2006 Web site They provide • Event details • Microformats (event, location) • Exporting functionality • Community space Other people can take my data and use it to provide my event. They also provide additional functionality for me A centre of expertise in digital information management www.ukoln.ac.uk 16 Web 2.0 and IWMW 2006 Creative Commons http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/publicity/ Hasn’t Upcoming contributor infringed my copyright (even though it’s to my benefit?) • Creative Commons licence assigned to publicity details • Also described in microformat to allow software to find A centre of expertise in digital information management 17 Openness Tags Collaboration www.ukoln.ac.uk Wikipedia http://en.wikipedia.org/wiki/IWMW URIs Wikis Collaboration Summary of IWMW series available in Wikipedia: • High profile location • Google friendly • Maximise impact • Community can update • Good guys seem to win (and I’ve now a Wikipedia track record) • CC rights assigned • Clean URI • May provide stable URI Clean, stable URIs? Mashups, integration, annotation, etc. helped by use of clean (e.g. inapplication independent) and stablewww.ukoln.ac.uk URIs A centre of expertise digital information management 18 Web 2.0 and IWMW 2006 Maps APIs AJAX Mashups Syndication http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/maps/ Google Map of University of Bath embedded on Web site Provides: • Usability (rescalable and repositioning through use of AJAX) • Can be personalised (map from my home) • Effective use of scarce resources (avoids techies duplicating Risk: What if Google go out-of-business? existing services) Response: What if local staff leave? What if other development work they should do fails to get done? A centre of expertise in digital information management 19 Note: Northumbria have www.ukoln.ac.uk better example Deployment Strategy User Focus Why are we doing this? For Our Users: • Making our users aware of emerging new stuff • Demonstrating how they can be used • Describing possible problems and solutions • To provide richer services Engaging With Users • Getting our users involved in using the applications, listening to their feedback Risk If We Don’t • We’re aware of the risks of not doing this: Shouldn’t UKOLN be able to advise us? What do we pay them for? A centre of expertise in digital information management 20 www.ukoln.ac.uk Deployment Strategy 21 It’s Scary We Sometimes Do Scary Things Remember Web in early 1990s: • It’s a toy • Gopher is the future • We’ve a home-grown CWIS And the word and other wars: • World Wide Web, worldwideweb, WWW, W3 • You can’t use the Web for Intranets – content must be Northgate Rapper and their double open asymmetric somersault debuted at Nothing’s changed (Web 2.0 is scary) international DERT 2006 competition • We’ve just bought a CMS Addressing fears: • Legal issues Experimentation, practice, • Don’t understand the working with enthusiasts & technologies youngsters, getting support of • We’re losing control friends & colleagues, having a • … plan B, alcohol?, …www.ukoln.ac.uk A centre of expertise in digital information management Deployment Strategy IWMW 2006 & Risk Management IWMW 2006 has taken a risk management approach to its evaluation of Web 2.0 technologies: • Agreements: e.g. in the case of the Chatbot. • Use of well-established services: Google & del.icio.us are well-established and have financial security. • Notification: warnings that services could be lost. • Engagement: with the user community: users actively engage in the evaluation of the services. • Provision of alternative services: multiple OMPL tools. • Use in non-mission critical areas: not for bookings! • Long term experiences of services: usage stats • Availability of alternative sources of data: e.g. standard Web server log files. • Data export and aggregation: RSS feeds, aggregated in Suprglu, OPML viewers, etc. A centre of expertise in digital information management 22 www.ukoln.ac.uk Deployment Strategy Risks (2) File Formats • Microformats are a bottom-up approach • OPML is simple but ambiguous • How scalable? • Will formats change in light of experience? Approaches: • Use to provide services today • Look for tools which will allow for changes Applications • No longer critical in many areas! • If application is flawed, no longer available through it away and use an alterative A centre of expertise in digital information management 23 www.ukoln.ac.uk Deployment Strategy Web 2.0 With Responsibility Web 2.0 software and services: • Will be poor, over-hyped, inaccessible, … Web 1.0 software an Web sites was the same Still need to: • Make use of standards & best practices • Address usability & accessibility issues • Have migration plans (e.g. create microformats with scripts, use for events in near future, …) AJAX And Accessibility Argument: AJAX use JavaScript and WAI guidelines implies JavaScript is bad. Counter-Argument: But WCAG 2.0 removes this, and JavaScript can provide accessibility & usability benefits. Advice: Right JavaScript and test it! (or provide alternatives). A centredecent of expertise in digital information management www.ukoln.ac.uk 24 Conclusions Conclusions To conclude: • Web 2.0 is here and ready for use • It can provide valuable user services • It’s particularly appropriate for use in education & research, which seeks to make use of innovation • There will be poor applications, mistakes, etc. • Planning, flexibility & sharing can help Note resources cited in the talk are bookmarked in del.icio.us using tag ''iwmw2006-web2.0-panel" A centre of expertise in digital information management www.ukoln.ac.uk 25