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Web 2.0: Behind The Hype Panel
Being Web 2.0 – In 30 Minute Steps
Brian Kelly
UKOLN
University of Bath
Bath
Acceptable Use Policy
Recording/broadcasting of this talk,
taking photographs, discussing the
content using email, instant
messaging, Blogs, SMS, etc. is
Email
[email protected] permitted providing distractions to
others is minimised.
UKOLN is supported by:
A centre of expertise in digital information management
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Contents
This brief talk will cover:
No Web 2.0 …
• The Concerns
Web 2.0 and IWMW 2006
• RSS
• Blogs
• Microformats
• Social bookmarking
Deployment Strategies
• User Focus
• Risk assessment




Mashups
Wikis
Comms tools
…
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www.ukoln.ac.uk
Web 2.0 and IWMW 2006
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No Web 2.0 …
No Web 2.0 … without responsibility
• Title of talk by Andy Clarke, Stuff & Nonsense at
WWW 2006 , May 206
• Web 2.0 can be useful but need to:
 Learn from mistakes from Web 2.0
 It will be used by marketers (just like Web 1.0)
 Need to remember accessibility
Just like the Web
 Need to be user-focussed
in the 1990s!
…
This talk:
• Describes use of Web 2.0 at IWMW 2006
• Outlines user-focussed approach
• Recommends use of a risk management
A centre of expertise in digital information management
www.ukoln.ac.uk
approach
Don’t Like The Term?
Don’t like the Web 2.0 term? Simply use the following XSLT script
with the digital audio channel to convert all occurrences of Web
2.0 in talk to your preferred alternative
<xsl:template match="text()">
<xsl:choose>
<xsl:when test="contains(.,'Web 2.0')">
<xsl:value-of select="substring-before(.,'Web 2.0')"/>
<xsl:text>Blogs, Wikis and other Social networking
software with a user focus, always beta and a long
tail</xsl:text>
<xsl:value-of select="substring-after(.,'Web 2.0')"/>
</xsl:when>
<xsl:otherwise>
<xsl:value-of select="."/>
</xsl:otherwise>
</xsl:choose>
</xsl:template>
NOTE
Due to increased
time in saying
alternative version,
anyone using this
will find the talk
concludes when
everyone else is in
the bar
XSLT script
Sebastian
Watch. OSS licence
available.
A centreby
of expertise
in digitalRahtz,
informationOSS
management
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Latest News
Interested in marketing:
• Google for IWMW 2006 or IWMW2006.
Where are the top links from?
• And reflect on importance of Wikipedia
Interested in user-created content:
• Look at Flickr with IWMW2006 tag
• Upload last night’s photos & video clip
A centre of expertise in digital information management
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www.ukoln.ac.uk
Web 2.0 and IWMW 2006
Syndication
RSS & OPML
RSS:
• Used at IWMW 2005 for news
• Used at IWMW 2006 for news
and syndication of content
(talks, parallel sessions)
OPML (Outline Processor Markup
Language):
• Used to group RSS files
• OPML viewers (e.g. Grazr)
allows our RSS files to be
embedded in others’ Web sites
Why RSS? Widely acknowledged as key news & syndication format.
Why OPML? Experimentation in maximising benefits of RSS.
Effort: Simple (and trivial if appropriate tools/scripts used).
Additional
effort may be needed if RSS/OPML become obsolete
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Web 2.0 and IWMW 2006
Syndication
Mashups
Risk Assessment
The www.suprglu.com Web site is
not currently available (Sun 4 Jun)
Does this mean Web 2.0 concept is
flawed?
Thoughts:
• Little content stored (addresses
of RSS feeds and a title)
• Alternatives are available (lots
of RSS aggregators, such as
Netvibes, PLEX, …)
• Experimentation and learning
is a fundamental aspect of
what we do!
Mashup - aggregating
content from various
sources
IWMW 2006:
• Set up IWMW 2006
Suprgru page
• Content mashup
from:
• IWMW 2006 Web site
• Third party services
such as Blogs, Wikis,
search engines, …
Why? Simple demonstration to encourage debate about the issues.
Effort: Simple (fill in a Web form) Experiences: Superglu service
not always
available
what,
usemanagement
Netvibes.com, PLEX,www.ukoln.ac.uk
…)
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in digital
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Web 2.0 and IWMW 2006
Blogs
Users
Syndication
Blogs
http://www.meanboyfriend.com/overdue_ideas/
http://iwmw2006.blogspot.com/
Blogs:
• We link to Blogs
provided by IWMW
2006 delegates
• We recommend a tag
(IWMW2006) to make
it easier to find other
Blogs, photos,
bookmarks, etc.
related to the event
(e.g. using Technorati)
Why? Facilitates sharing of thoughts about event.
Effort: None – the Bloggers are doing the work!
Risks: They
nasty
things;
upset
people; …
A centre say
of expertise
in digital
information
management
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www.ukoln.ac.uk
Web 2.0 and IWMW 2006
Wikis
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2005/wiki-test/
http://iwmw-barriers.pbwiki.com/
Wikis
Users
Syndication
Wikis:
• Used successfully at
IWMW 2005
and
UKOLN / UCISA events for
note-taking in breakout
groups, social use, …
• Available at IWMW 2006:
 UKOLN Wiki (MediaWiki)
 Other Wikis (for various
parallel sessions)
Why? Wikis have proved popular at other UKOLN events
Why diversity: To allow us to gain a feel of different Wikis and their
strengthA centre
& weaknesses.
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Podcasts
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2005/podcasts/podcast.xml
RSS
Users
Syndication
Podcasts:
• Used at IWMW
2005 (prior to
general public
interest)
• Podcasting
session at IWMW
2006
Why? Gain experiences at popular technology; explore difference
usages and technical and non-technical issues
Effort: Non
being
by workshop
A centre–ofwork
expertise
in digitalled
information
management facilitator.
www.ukoln.ac.uk
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Web 2.0 and IWMW 2006
Communications: Chat
IRC chat facility used
successfully at IWMW 2005.
Gabbly being evaluated:
• If no systems effort
available
• On-the-fly chatting
How long to set up:
• Go to
<http://gabbly.com/>
• Create chat on your
institution’s home page
• How long?
This provides on-the-fly
creation of chat facilities 
Too good to be true? Suspicious
of anything this simple? See risk
assessment
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Users
Collaboration
AJAX
Syndication
www.ukoln.ac.uk
Communications: Sound & Video
VoIP, Access Grid technologies,
streaming video, … have rich
potential in supporting events:
• Speakers who can't travel
• Delegates who can't travel
• Maximising impact
• Reaching potential delegates
• Reaching sceptics
• Just-in-time speakers (cf
Blended Learning 2006 conf.)
• Accessibility (slept in/
hungover?!)
Issues: Technical difficulties; privacy; trust; business models; …
Plans: AEvaluate;
reflect
oninformation
issues management
& act accordingly; … www.ukoln.ac.uk
centre of expertise
in digital
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Web 2.0 and IWMW 2006
Del.icio.us
http://del.icio.us/lisbk/iwmw2006-web2.0-panel
http://del.icio.us/url/cce31782b323dd77ab48f5ff54ead71c
http://del.icio.us/gardnerr
Tags
AJAX
Collaboration
Del.icio.us social
bookmarking service
available for use to:
• Provide access to
resources mentioned in
talks & workshops
• Allow others to
bookmark related
resources
• Allow users to view
others’ bookmarks
• Monitor who’s
bookmarked your
resources
Tag misuse? Not needed in some areas (e.g. citation analysis,
other people
interests)
Soinformation
if misspelt
still gain benefits. www.ukoln.ac.uk
A centre of
expertise in digital
management
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Web 2.0 and IWMW 2006
Microformats (1)
Tags
Collaboration
Microformats:
• Highlight of WWW 2006
• Semantic markup on the cheap – builds on
existing XHTML pages
• No need for complex software
• See <http://microformats.org/>
Using microformats:
• Add some simple semantics using <span>, <div>,
etc. classes:
<span class="fn">Brian Kelly</span>
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• Firefox plugins, harvesters, etc can process the
semantic markup e.g. add names to your Outlook
contacts, events to your Google calendar, etc
• Bath Univ created thousands of pages with
A centre of
expertise in digital information
microformats
usingmanagement
simple tweak to Perlwww.ukoln.ac.uk
scripts 
Web 2.0
Tags
Collaboration
Microformats (2)
http://www.worldcupkickoff.com/england/
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2006/sessions/kelly
Pages
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on IWMW
2006 Web site have
microformats
Plugins such as Tails
display contact and
event details & allow
them to be uploaded
to Outlook, Google
Calendar, etc
World Cup Web site also has microformats. This
avoids the cumbersome downloading dates, entering
A centre of expertise in digital information management
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calendar,
selecting import, finding file, …
Web 2.0 and IWMW 2006
Web As A Platform
http://upcoming.org/event/69469/
Network
Users
Tags
Collaboration
Upcoming.org has
delivered visitors to
IWMW 2006 Web site
They provide
• Event details
• Microformats
(event, location)
• Exporting
functionality
• Community
space
Other people can take my data and use it to provide my event.
They also
provide
additional
functionality
for me 
A centre
of expertise
in digital information
management
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Web 2.0 and IWMW 2006
Creative Commons
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2006/publicity/
Hasn’t Upcoming
contributor infringed
my copyright (even
though it’s to my
benefit?)
• Creative Commons
licence assigned to
publicity details
• Also described in
microformat to allow
software to find
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Openness
Tags
Collaboration
www.ukoln.ac.uk
Wikipedia
http://en.wikipedia.org/wiki/IWMW
URIs
Wikis
Collaboration
Summary of IWMW series
available in Wikipedia:
• High profile location
• Google friendly
• Maximise impact
• Community can update
• Good guys seem to win (and
I’ve now a Wikipedia track
record)
• CC rights assigned
• Clean URI
• May provide stable URI
Clean, stable URIs? Mashups, integration, annotation, etc. helped
by use of
clean
(e.g. inapplication
independent)
and stablewww.ukoln.ac.uk
URIs
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of expertise
digital information
management
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Web 2.0 and IWMW 2006
Maps
APIs
AJAX
Mashups
Syndication
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2006/maps/
Google Map of University of
Bath embedded on Web
site
Provides:
• Usability (rescalable and
repositioning through
use of AJAX)
• Can be personalised
(map from my home)
• Effective use of scarce
resources (avoids
techies duplicating
Risk: What if Google go out-of-business?
existing services)
Response: What if local staff leave? What
if other development work they should do
fails to get
done?
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Note: Northumbria have
www.ukoln.ac.uk
better example
Deployment Strategy
User Focus
Why are we doing this?
For Our Users:
• Making our users aware of emerging new stuff
• Demonstrating how they can be used
• Describing possible problems and solutions
• To provide richer services
Engaging With Users
• Getting our users involved in using the
applications, listening to their feedback
Risk If We Don’t
• We’re aware of the risks of not doing this:
 Shouldn’t UKOLN be able to advise us?
 What do we pay them for?
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www.ukoln.ac.uk
Deployment Strategy
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It’s Scary
We Sometimes Do Scary Things
Remember Web in early 1990s:
• It’s a toy
• Gopher is the future
• We’ve a home-grown CWIS
And the word and other wars:
• World Wide Web, worldwideweb,
WWW, W3
• You can’t use the Web for
Intranets – content must be
Northgate Rapper and their double
open
asymmetric somersault debuted at
Nothing’s changed (Web 2.0 is scary) international DERT 2006 competition
• We’ve just bought a CMS
Addressing fears:
• Legal issues
Experimentation, practice,
• Don’t understand the
working with enthusiasts &
technologies
youngsters, getting support of
• We’re losing control
friends & colleagues, having a
• …
plan B, alcohol?, …www.ukoln.ac.uk
A centre of expertise in digital information management
Deployment Strategy
IWMW 2006 & Risk Management
IWMW 2006 has taken a risk management approach to
its evaluation of Web 2.0 technologies:
• Agreements: e.g. in the case of the Chatbot.
• Use of well-established services: Google &
del.icio.us are well-established and have financial
security.
• Notification: warnings that services could be lost.
• Engagement: with the user community: users actively
engage in the evaluation of the services.
• Provision of alternative services: multiple OMPL tools.
• Use in non-mission critical areas: not for bookings!
• Long term experiences of services: usage stats
• Availability of alternative sources of data: e.g.
standard Web server log files.
• Data export and aggregation: RSS feeds, aggregated
in Suprglu, OPML viewers, etc.
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www.ukoln.ac.uk
Deployment Strategy
Risks (2)
File Formats
• Microformats are a bottom-up approach
• OPML is simple but ambiguous
• How scalable?
• Will formats change in light of experience?
Approaches:
• Use to provide services today
• Look for tools which will allow for changes
Applications
• No longer critical in many areas!
• If application is flawed, no longer available
through it away and use an alterative
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www.ukoln.ac.uk
Deployment Strategy
Web 2.0 With Responsibility
Web 2.0 software and services:
• Will be poor, over-hyped, inaccessible, …
Web 1.0 software an Web sites was the same
Still need to:
• Make use of standards & best practices
• Address usability & accessibility issues
• Have migration plans (e.g. create microformats with
scripts, use for events in near future, …)
AJAX And Accessibility
Argument: AJAX use JavaScript and WAI guidelines implies JavaScript is
bad.
Counter-Argument: But WCAG 2.0 removes this, and JavaScript can
provide accessibility & usability benefits.
Advice: Right
JavaScript
and test
it! (or provide alternatives).
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Conclusions
Conclusions
To conclude:
• Web 2.0 is here and ready for use
• It can provide valuable user services
• It’s particularly appropriate for use in education &
research, which seeks to make use of innovation
• There will be poor applications, mistakes, etc.
• Planning, flexibility & sharing can help
Note resources cited in the talk are bookmarked in
del.icio.us using tag
''iwmw2006-web2.0-panel"
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