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CANADA in 2008 JURISDICTIONS 2000: Canadian Culture Online Strategy • Bring Canadian culture into the digital age. • Produce digital cultural content reflecting Canada’s diversity of cultures and heritage. • Make French content available on the web. • Facilitate access to online cultural content. • Facilitate the sustainability of the new media cultural sector. What Have We Achieved? • • • • • • We are ‘wired’. We can sleep with the elephant. Access to trustworthy information is key. Intellectual Property issues remain. Francophone content still under-represented. Have we helped resolve the Canadian identity debate? • Use? Resource Discovery – Canadian Style Image "Hydra" created on 08 June 1997; www.pantheon.org/areas/gallery/mythol ogy/europe/greek_people/hydra.html © MCMXCV - MMVI Encyclopedia Mythica™. All rights reserved. Alouette Canada Standards Initiatives • • • • • • Government Online Metadata Forum CanEdCore – metadata for educational resources DOCAM – documenting digital art CHIN Communities of Practice International Projects Libraries, Archives, and Museums Artefacts Canada • • • • • • National database of museum objects 3.5 million records 340 museums and galleries contributing High quantity of data Non-prescriptive approach for standards Problems with resource discovery AC – CHIN Enhancements • Use of enhanced Art & Architecture Thesaurus as a bilingual search tool • Planned implementation of other thesauri as search assistants • Custom, Faceted Taxonomy – sorting data into standardized categories • Enforced data standards for funded projects • Planned implementation of commercial “search solution” Virtual Museum of Canada • High-profile portal to museum content • Online exhibits created by museums and other heritage institutions • More than 13 million visits per year. • Web pages, unstructured text, some database content, images– various methods used for resource discovery Build It and They Will Come? CHIN Survey of Teachers, 2008 Question: What internet resources do you use for teaching? "I usually start with a Google search" (elementary school teacher/Ontario) Source of Traffic Search engines are the most important sources of traffic to a website SEM Search engines Virtual exhibit visitors Prospects coming from search engines. Advertising Browser User optimisation Prospects know your brand (domain name) User Bookmark optimisation Prospects liked their experience. Link building Referrals Prospects coming from the same community of Web sites. Metadata Few text Content SEO Rich text content Search Engine Visitors Behaviour YOUR WEB PAGES ON A SEARCH ENGINE Top 5 SEARCH ENGINE RESULTS SELECTED 75% Top 10 results 25% Top 30 results Web pages indexed on SE Web pages on your Web site CHIN Strategy CHIN strategy for SEO knowledge dissemination • CHIN provides structured SEO training class . • CHIN provides expertise at museum associations’ conferences. • CHIN will provide structured online training on KX. • CHIN included SEO in its new content writing guidelines, marketing activities and Web site redesign approach. Copyright Thierry Arsenault CHIN and the museum community knowledge in SEO Visibility and use of Canadian museum heritage content. - Public engagement with museums… - Virtual, Walking visits and revenue. A Renewed CHIN • • • • • • Shifting policy focus Technology-enhanced standards development A presence on social networks Centre of Excellence Active in international networks New online presence