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CANADA in 2008
JURISDICTIONS
2000: Canadian Culture Online Strategy
• Bring Canadian culture into the digital age.
• Produce digital cultural content reflecting
Canada’s diversity of cultures and heritage.
• Make French content available on the web.
• Facilitate access to online cultural content.
• Facilitate the sustainability of the new media
cultural sector.
What Have We Achieved?
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We are ‘wired’.
We can sleep with the elephant.
Access to trustworthy information is key.
Intellectual Property issues remain.
Francophone content still under-represented.
Have we helped resolve the Canadian identity
debate?
• Use?
Resource Discovery – Canadian Style
Image "Hydra" created on 08 June
1997;
www.pantheon.org/areas/gallery/mythol
ogy/europe/greek_people/hydra.html
© MCMXCV - MMVI Encyclopedia
Mythica™. All rights reserved.
Alouette Canada
Standards Initiatives
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Government Online
Metadata Forum
CanEdCore – metadata for educational
resources
DOCAM – documenting digital art
CHIN Communities of Practice
International Projects
Libraries, Archives, and Museums
Artefacts Canada
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National database of museum objects
3.5 million records
340 museums and galleries contributing
High quantity of data
Non-prescriptive approach for standards
Problems with resource discovery
AC – CHIN Enhancements
• Use of enhanced Art & Architecture Thesaurus
as a bilingual search tool
• Planned implementation of other thesauri as
search assistants
• Custom, Faceted Taxonomy – sorting data into
standardized categories
• Enforced data standards for funded projects
• Planned implementation of commercial “search
solution”
Virtual Museum of Canada
• High-profile portal to museum content
• Online exhibits created by museums and other
heritage institutions
• More than 13 million visits per year.
• Web pages, unstructured text, some database
content, images– various methods used for
resource discovery
Build It and They Will Come?
CHIN Survey of Teachers, 2008
Question: What internet resources do you use for
teaching?
"I usually start with a Google search" (elementary
school teacher/Ontario)
Source of Traffic
Search engines are the most important
sources of traffic to a website
SEM Search engines
Virtual exhibit
visitors
Prospects coming from search engines.
Advertising Browser
User optimisation
Prospects know your brand
(domain name)
User Bookmark
optimisation
Prospects liked their experience.
Link building
Referrals
Prospects coming from the
same community of Web sites.
Metadata
Few text Content
SEO
Rich text content
Search Engine Visitors Behaviour
YOUR WEB PAGES ON A
SEARCH ENGINE
Top 5
SEARCH ENGINE
RESULTS SELECTED
75%
Top 10 results
25%
Top 30 results
Web pages indexed on SE
Web pages on your Web site
CHIN Strategy
CHIN strategy for SEO knowledge dissemination
• CHIN provides structured SEO training class .
• CHIN provides expertise at museum associations’
conferences.
• CHIN will provide structured online training on KX.
• CHIN included SEO in its new content writing
guidelines, marketing activities and Web site
redesign approach.
Copyright Thierry Arsenault
CHIN and the
museum
community
knowledge in
SEO
Visibility and use
of Canadian
museum heritage
content.
- Public
engagement
with
museums…
- Virtual,
Walking visits
and revenue.
A Renewed CHIN
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Shifting policy focus
Technology-enhanced standards development
A presence on social networks
Centre of Excellence
Active in international networks
New online presence