Download Casual and Social Games

Web 2.0 and Games
www.eirplaymedia.com
The contents of this plan are confidential and are not to be reproduced with express written consent.
Eirplay (c) 2009
Web 2.0
Web 2.0 refers to a perceived second generation of web-based
communities and hosted services — such as social-networking sites
(MySpace, Facebook) — which facilitate collaboration and sharing
between users.
Although the term suggests a new version of the World Wide Web, it does
not refer to an update to Web technical specifications, but to changes in
the ways software developers and end-users use the web as a platform.
Eric Schmidt's (CEO, Google) abridged slogan, don't fight the Internet,
encompasses the essence of Web 2.0 — building applications and services
around the unique features of the Internet, as opposed to building
applications and expecting the Internet to suit as a platform (effectively
"fighting the Internet").
Eirplay (c) 2009
Web 2.0
Eirplay (c) 2009
Web 2.0 Characteristics
• "Network as platform" — delivering (and allowing users to use)
applications entirely through a browser.
• Users owning the data on a site and exercising control over that
data.
• An architecture of participation that encourages users to add value
to the application as they use it.
• A rich, interactive, user-friendly interface based on Ajax or similar
frameworks.
• Some social-networking aspects.
Eirplay (c) 2009
Web 2.0 Innovations
Web-based applications and desktops
Web protocols (XML, SOAP)
Eirplay (c) 2009
Games Industry
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A ‘hits’ driven $30+bn plus media market
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Key Players
Publishers
Hardware Manufactures
Developers
Retailers
Consumers
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Market segments
Core gaming - PC, console, handheld, online
Casual gaming - Web, mobile, PC
Eirplay (c) 2009
Casual Games
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Deliberate move by the traditional games industry to
expand the market
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Games for the mass market: older game players, female
game players, non-technical game players
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New technologies allows games to be deployed on
consumer devices such as PDAs, interactive TV and
mobile phones
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Games types for newer devices; Word/puzzles, sports,
licensed games (film/pop), location based
Eirplay (c) 2009
Eirplay Media Games
Online Marketing
•Target social networkers using
Facebook & Twitter
•Deliver advertising messages
•Increase Web traffic
•Build online brand awareness
Online Sales
•Increased traffic means higher cpm
•Long gameplay time = potential to cross
sell other sites services
•Custom games allow sponsorship
opportunities for advertisers
Eirplay (c) 2009
Eirplay Media Games : Features
•Games for male and female game players
•Players spend on average 3 - 5 minutes per game
•Players often play games multiple times, building impression frequency
•Long life span, typically 6 to 12 months
•Small file size, suitable for broadband and dialup users
Eirplay (c) 2009
Eirplay Media Games : Viral Widgets
Our games can include your branding and links.
Users can then upload your branded game to their social networking site !
Eirplay (c) 2009
Push Viral Games : The Push Bit…
To spread the initial word about your game, Eirplay uploads the game to over
150 free gaming sites around the world.
All linked back to your site !
Eirplay (c) 2009
Eirplay: Online Business, Our experience
Ireland – tradition in application and infrastructure
technology
Content – TV, Music, Film, Games. Difficult for Irish
companies
What is a good business person – a good sales person
Build a good passionate team
Eirplay (c) 2009
Eirplay Media
For further information, contact
[email protected]
Eirplay (c) 2009