Download Chapter 1

Web Wizard’s Guide to Shockwave
by James G. Lengel
Created by Jim Lengel, College of Communication, Boston University
Copyright © 2003 Pearson Education, Inc.
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Chapter 1
Shockwave: The Possibilities
IΥllrather keep
That which I have than, coveting for more,
Be cast from possibility of all.
Πfrom Henry VI
Copyright © 2003 Pearson Education, Inc.
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Chapter Objectives
To examine exemplary Web sites that show the wide
array of interactive possibilities you can deliver
with Shockwave
To analyze Web interactivity according to nine key
forms of user interaction with content
To explore how Shockwave works on the Web and
how you can create Shockwave movies with
Macromedia Director
To learn how Shockwave compares with other tools
for creating interactive content and when it’s best
to use Shockwave
Copyright © 2003 Pearson Education, Inc.
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Shockwave on the Web
Examples
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Timing is Everything
Dance to the Music
More Power to You
Manage a Rain Forest
Copyright © 2003 Pearson Education, Inc.
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More examples
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Glenn Gould’s Performances
Jimmy McPartland’s Jazz
Mr. Hankey
Fat Boy Raids the Cookie Factory
The Secret of Sherwood
Copyright © 2003 Pearson Education, Inc.
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Why Shockwave?
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Multiple media types
Ease of Development
Rich Interactivity
Copyright © 2003 Pearson Education, Inc.
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Forms of Interactivity
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Choose
Animate
Search and Find
Buy and Sell
Manipulate
Construct
Question
Converse
Play
Copyright © 2003 Pearson Education, Inc.
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How Shockwave Works
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Build with Director
Save as Shockwave (.dcr)
Shockwave’s ubiquity
Lingo scripts for Interactivity
Embed in HTML pages
Copyright © 2003 Pearson Education, Inc.
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Shockwave or Flash?
Shockwave
Flash
Content
Works well with all forms of
multimedia: text, video,
photos, 3-D effects, music,
voice, and Flash animations
Works best with vector
graphics, text, and sound
Publishing
Works best with Web, CDROM, and DVD formats
Works best with Web format
Development
tools
Covers all media and all forms
of interactivity; extensive and
extensible
Concentrates on vector
graphics and text animation
with some interactivity
Plug-in
Is large in size, with 75%
installed base
Is small in size, with 90%
installed base
Interactivity
Provides all kinds, plus Webbased multiuser functionality
Works best for click and
choose interactivity
Copyright © 2003 Pearson Education, Inc.
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Summary
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Shockwave enables you to build many different forms of interactive
experiences for delivery on the Web, as evidenced by the wide range of
online examples.
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You can use the nine forms of interactivity to analyze current Web sites
and to help define the possibilities for Shockwave content.
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Shockwave projects are built with Macromedia Director, saved in the
Shockwave format, and delivered over the Internet from a Web server
to a user’s Web browser, where the Shockwave Player handles the
playback. The built-in Lingo scripting language makes possible
complex interactivity including media from many sources.
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Shockwave is not always the best tool for building interactivity. Its
strengths lie in combining rich media resources with complex
interactivity.
Copyright © 2003 Pearson Education, Inc.
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