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WASHINGTON STATE UNIVERSITY EXTENSION Web It! Writing for the Web • • • • • • Teasers vs leads Know your audience! Tease and link Best bits http://cahnrs.wsu.edu/ http://academic.cahnrs.wsu.ed u/ Photos and Images on Web Sites • Resolution: pixels and dots • Standard: 72 ppi • Resize images before you place them on a Web page • Use an image editor to resize images and optimize them for Web • What is the result if you take a big image and squish it down in Dreamweaver? Static vs. Dynamic Web Pages • The old look: static and graphically intense • Loaded slow, was a pain in the $#% to update • The new look: CSS is text! • Just type, and your page is updated • Down with graphics, up with text The Hot Zone • Text attracts attention before graphics • Initial eye movement focuses on the upper left corner of the page before moving down and to the right • Fancy formatting and fonts are ignored • Type size influences viewing behavior • Shorter paragraphs perform better than long ones – large blocks of text are ignored • Clean, clear faces in images attract more eye fixation • Headings draw the eye • Lists hold reader attention longer • White space is good • Navigation tools work better when placed at the top of the page The Importance of Being Navigable • From a user’s perspective: • Your site’s navigation is the most visible element • Navigation can make or break the site • Best practices: • Navigation should be comprehensive and consistent The Importance of Being Navigable The Importance of Being Navigable The Importance of Being Navigable: Link Naming • It’s the same as writing well anywhere else • No jargon! • Short, simple words • If you can’t say it in two words, use three • Think like your audience • If unsure how your audience thinks, ask them • Usability testing
