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Pathways to Peace: 21st Century E-Business and E-Learning Horizons By Patricia Rife, Ph.D. October 29, 2008 Presented at the 18th World Congress International Assoc. of Educators for World Peace Decisions, Decisions: Who are the future customers for E-Business worldwide? How does e-Business bring about ‘pathways to peace’? How can e-Learning prepare our peace leaders of the future? A quiz: Is it cheaper to fly, drive, or use the Internet to connect with others? Of course: online speed leads to global e-business and new curriculum for e-learning! How can these lead us to pathways for peace? Welcome to E-Business and E-Learning horizons! 21st Century Online Strategies to create Pathways to Peace Dr. Patricia Rife UNIVERSITY of MARYLAND UNIV. COLLEGE Professor, Graduate School of Management and Technology • CEO of Writers Express Inc. “Training Leaders Worldwide” [email protected] www.PatriciaRifeAssociates.com and www.WritersExpress.NET 21st Century E- Horizons ********************** • E-Business is expanding so quickly, (exponentially) that educators need to re-write curriculum and textbooks every year • E-Business revenues online are also increasing • New ways of communicating via blogs, Twitter, IM, shared videos, multi-media web sites and cell phones open huge new horizons for learning • e-Business is worldwide: so is e-Learning! To foster peace: We must teach about these e-horizons to new populations worldwide! Let a thousand web sites bloom.. Online! Peace can be fostered via online learning and businesses • Examples: Women’s Collectives online *Online music stores fostering culture • BrainLink.com: Online tutoring around the world *Photo and video companies Let’s look at the demographics Many confuse the fields of online “Sales”, e-Business and “E-Marketing” – do you? E-Commerce is not e-Marketing An example of an E-Commerce Enabled Site.. ….which is based upon careful E- Marketing Research Let’s define our terms… E-Marketing is based upon RESEARCH: “Locating” our potential Internet-using customers or students via the Net Online Advertising stems from E-marketing research ! We ‘target’ our ads in order to ‘drive user traffic’ to our site Co-Branding and “Cross-Promotions” will be more visible in the future with global corporations blending logos and online ads: these 3 companies now are ONE TRUCK COMPANY Selling and Marketing Processes Contrasted Starting point Factory Focus Means Ends Producing products Selling and promotions Profits through sales volume The old “selling” concept Focus upon “Targeting” customer New Markets needs via research Integrated On & Offline Profits via sMarketing returning customers and Ads The 21st century e-marketing process Consider these E-Marketing Research Catagories • DEMOGRAPHICS Which age ranges are you targeting for your programs? Have you considered educational outreach? Who are your markets for peace oriented programs and services? • PSYCHOGRAPHICS What do your potential customers or learners prefer to purchase or do online? • GEOGRAPHICS Are all customers or students located in your region? Can they read your language? “Evolving” View of the Role of Marketing Production E-Marketing Marketing has become the central function! Customers Worldwide! The customer is the controlling factor Peaceful e-Business examples E-Business ‘theme’: “United Colors” of Benetton A creative think tank Fabrica is Benetton Corporation’s primary communication research centre, created in 1994. It is located in Italy, near Venice, in a complex which Tadao Ando restored and enlarged. See www.fabrica.it Apple Computer’s iPodAds: What can be seen can be carried = portable! First: Understand and TARGET your markets, in order to develop effective e-marketing advertising strategies Second: Educate via creative Internet outreach and E-Learning! Electronic E-learning = effective learning• empowered learning• experiential learning• exploratory learning•with students worldwide Graduate & Undergraduate degrees iPod University opens e-Learning worldwide – how about peace studies? Let’s create iPod-casts between India, Kenya, Japan, US, Cuba, Malaysia, Russia and around the world! We can help others ONLINE via Social Responsibility web sites Aiding Childrens’ Programs via online corporate e-business donations Via Donations for research, peace education & United Nations programs OK: How is your organization going to “navigate” the Internet to market your products or services? What do people need to learn in the 21st century about e-business and e-learning?? Review your website hits reports – Use Google Analytics http://www.google.com/services/ • Visitors Overview for www.WritersExpress.NET: 9/11/2008 • Visitors: 21 • Direct Traffic to the Web Site: 10 hits (45.45%) • From Referring Sites (hence, LINK to other web sites for referrals!): 7 hits (31.82%) • From Search Engines: 4 hits (18.18%) 1st: E-Marketing is based upon research! Who will be your Web site users of the future? Who is interested in your organization? How can you get them to ‘log on’? • 2nd: How can we promote peace through education: for instance, how could your organization teach others online worldwide? • Are you developing curriculum which can be taught online? Malaysian examples of e-Business E-Publishing is an online revolution! Via ‘Print on Demand’ publishing, we were able to produce our book Peace Stories in 6 weeks. The book can be ordered directly from the Web and shipped from Canada. Go to www.Trafford.com/08-0583 to order a copy! 12% of sales go to IAEWP Remember: Keep your Potential Customers Central! Production E-Marketing Web Site Users Future students or customers should be your focus and E-marketing, the research function 21st century E-Marketing Strategies • Use ads & site ‘links’ • Boost Web site traffic online by free incentive promotions • Increase our ‘learning curve’ concerning demographics sectors • Increase our own skills via online e-learning, blogs and e-workshops • Learn about online marketing and boost search engine listings Research Strategies • Zero in on clients and customers who need our ‘tool kit’ of skills & programs • Focus upon emerging populations for peace education • Target new markets and email colorful ads to them with the URL & web site ‘message’ • Research how to access ‘decision makers’ and target ads directly to them • Use LinkedIn.com to research other peace ed. allies & leads Reach out to new populations! Online learning and business even fosters better home life and social networks = pathways to peace! Our global team designs e-Learning and e-Business Solutions for organizations large and small Contact us! Writers Express Incorporated • www.PatriciaRifeAssociates.com (678) 596-6503 [email protected] Patricia Rife, Ph.D. CEO “The future belongs to those who create it!” Peter Drucker …God has given each of you certain special abilities; be sure to use them to help each other, passing on to others God’s many types of blessings 1 Peter 4:10 The Bible The decisions ~~ and future “pathways to peace” via the Internet ~~ are yours!