Download Patricia Rife, Ph.D.

Pathways to Peace:
21st Century E-Business and
E-Learning Horizons
By Patricia Rife, Ph.D. October 29, 2008
Presented at the 18th World Congress
International Assoc. of Educators for World Peace
Decisions, Decisions: Who are the
future customers for E-Business worldwide?
How does e-Business bring about ‘pathways to peace’?
How can e-Learning prepare our peace leaders of the
future?
A quiz: Is it cheaper to fly, drive, or use
the Internet to connect with others?
Of course: online speed leads to
global e-business and
new curriculum for e-learning!
How can these lead us to
pathways for peace?
Welcome to E-Business and
E-Learning horizons!
21st Century Online Strategies to create
Pathways to Peace
Dr. Patricia Rife
UNIVERSITY of MARYLAND UNIV. COLLEGE
Professor, Graduate School of
Management and Technology
• CEO of Writers Express Inc.
“Training Leaders Worldwide”
[email protected]
www.PatriciaRifeAssociates.com and
www.WritersExpress.NET
21st Century E- Horizons
**********************
• E-Business is expanding so quickly,
(exponentially) that educators need to
re-write curriculum and textbooks every year
• E-Business revenues online are also increasing
• New ways of communicating via blogs, Twitter,
IM, shared videos, multi-media web sites and cell
phones open huge new horizons for learning
• e-Business is worldwide: so is e-Learning!
To foster peace: We must teach about these
e-horizons to new populations worldwide!
Let a thousand web sites bloom..
Online!
Peace can be fostered via
online learning and businesses
• Examples: Women’s Collectives online
*Online music stores fostering culture
• BrainLink.com: Online tutoring around the world *Photo and video companies
Let’s look at the demographics
Many confuse the fields of
online “Sales”, e-Business and
“E-Marketing” – do you?
E-Commerce is not e-Marketing
An example of an
E-Commerce Enabled
Site..
….which is based upon
careful E- Marketing
Research
Let’s define our terms…
 E-Marketing is based upon
RESEARCH:
“Locating” our potential Internet-using
customers or students via the Net
Online Advertising stems from
E-marketing research !
We ‘target’ our ads in order to
‘drive user traffic’ to our site
Co-Branding and “Cross-Promotions” will be more
visible in the future with global corporations
blending logos and online ads: these 3 companies
now are ONE TRUCK COMPANY
Selling and Marketing Processes
Contrasted
Starting
point
Factory
Focus
Means
Ends
Producing
products
Selling and
promotions
Profits through
sales volume
The old “selling” concept
Focus upon
“Targeting”
customer
New Markets needs via
research
Integrated
On & Offline
Profits via
sMarketing
returning customers
and Ads
The 21st century e-marketing process
Consider these E-Marketing Research
Catagories
• DEMOGRAPHICS Which age ranges are you targeting for
your programs? Have you considered educational outreach?
Who are your markets for peace oriented programs and services?
• PSYCHOGRAPHICS What do your potential customers or
learners prefer to purchase or do online?
• GEOGRAPHICS Are all customers or students located in your
region? Can they read your language?
“Evolving” View of
the Role of Marketing
Production
E-Marketing
Marketing has become the
central function!
Customers
Worldwide!
The customer is the
controlling factor
Peaceful e-Business examples
E-Business ‘theme’:
“United Colors” of Benetton
A creative think tank
Fabrica is Benetton
Corporation’s primary
communication research
centre, created in 1994. It is
located in Italy, near Venice, in
a complex which Tadao Ando
restored and enlarged. See
www.fabrica.it
Apple Computer’s iPodAds:
What can be seen can be
carried = portable!
First: Understand and TARGET your markets, in order to
develop effective e-marketing advertising strategies
Second: Educate via creative Internet outreach and
E-Learning!
Electronic E-learning =
effective learning•
empowered learning•
experiential learning•
exploratory learning•with students worldwide
Graduate & Undergraduate degrees
iPod University opens e-Learning
worldwide – how about peace studies?
Let’s create iPod-casts between India, Kenya, Japan, US,
Cuba, Malaysia, Russia and around the world!
We can help others ONLINE via
Social Responsibility web sites
Aiding Childrens’ Programs via
online corporate e-business donations
Via Donations for research, peace
education & United Nations programs
OK: How is your organization going to
“navigate” the Internet to market
your products or services?
What do people need to learn in the 21st century
about e-business and e-learning??
Review your website hits reports –
Use Google Analytics
http://www.google.com/services/
• Visitors Overview for
www.WritersExpress.NET: 9/11/2008
• Visitors: 21
• Direct Traffic to the Web Site: 10 hits (45.45%)
• From Referring Sites (hence, LINK to other web
sites for referrals!): 7 hits (31.82%)
• From Search Engines: 4 hits (18.18%)
1st: E-Marketing is based upon research!
Who will be your Web site users
of the future? Who is interested
in your organization?
How can you get them to ‘log on’?
• 2nd: How can we promote peace through
education: for instance, how could your
organization teach others online
worldwide?
• Are you developing curriculum which
can be taught online?
Malaysian examples of
e-Business
E-Publishing is an online revolution!
Via ‘Print on Demand’ publishing,
we were able to produce our book Peace
Stories in 6 weeks. The book can be ordered
directly from the Web and shipped from Canada.
Go to www.Trafford.com/08-0583 to order a copy!
12% of sales go to IAEWP
Remember: Keep your Potential Customers
Central!
Production
E-Marketing
Web Site
Users
Future students or customers should be your focus
and
E-marketing, the research function
21st century E-Marketing Strategies
• Use ads & site ‘links’
• Boost Web site traffic
online by free
incentive promotions
• Increase our ‘learning
curve’ concerning
demographics sectors
• Increase our own skills
via online e-learning,
blogs and e-workshops
• Learn about online
marketing and boost
search engine listings
Research Strategies
• Zero in on clients and
customers who need our ‘tool
kit’ of skills & programs
• Focus upon emerging
populations for peace
education
• Target new markets and email
colorful ads to them with the
URL & web site ‘message’
• Research how to access
‘decision makers’ and target
ads directly to them
• Use LinkedIn.com to research
other peace ed. allies & leads
Reach out to new populations!
Online learning and business even
fosters better home life and social
networks = pathways to peace!
Our global team designs e-Learning and e-Business
Solutions for organizations large and small
Contact us! Writers Express Incorporated
• www.PatriciaRifeAssociates.com (678) 596-6503
[email protected] Patricia Rife, Ph.D. CEO
“The future belongs to those who create it!” Peter Drucker
…God has given each of you
certain special abilities;
be sure to use them to help each other,
passing on to others
God’s many types
of blessings
1 Peter 4:10 The Bible
The decisions ~~ and future
“pathways to peace” via
the Internet ~~ are yours!