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Web Design Keep a Consistent Appearance Visually show that the site is the same Always use the same background Same graphic style Same type formatting Ransom note effect can confuse the reader Is this the same site? Adjusting to new formatting style Design for Content Cannot control how the user sees the page Color can change Graphics can be turned off Browser window can vary Paper can be tweaked, web pages cannot Browser set wide Browser set narrow Wasted top half of screen Introduction Page Get reader oriented fast Provide an overview Keep all information visible Has navigation information Allow access to any point Never force linear reading Minimize scrolling Title and Nav not visible Navigation is too far down Graphics Adds interest Helps engage the reader Can distract First thing the reader sees Animation is very distracting Proper Use of Graphics Same rules as used for paper documents Use graphics that support the ideas Reference figures in the text Don’t let the reader interpret the graphic Eye Candy Graphics Copying Graphics on the Web To save a graphic image: Put the cursor over the image Right-click with the mouse Select “Save Image As…” Enter the filename (same place as your web page files) Tables on Web Pages Main formatting method Only way to get side by side text Navigation bars, etc all use tables Not just data lists, like in paper docs NOTE: tables do not resize Don’t use tables to reproduce paper Formatting with tables Same page with table borders Table Resize Problem Developing Links Links impose “Click Cost” People evaluate cost of following the link Will it produce meaningful information Link text must let people know why to click Links Between and Within Links are links are links Can go between pages in a site Can go within one page Can go to a new site Use “anchors” to give a place to link within a page Rules for Making Links Keep link text length short Make self-explanatory Avoid too many in-line links Don’t change default colors People expect blue/purple combination Why follow the link Link references Use of Color Color draws the eye Make sure color fits the context Never flash colored text Keep contrast high Busy background images cause text to come and go in the color changes Examples of Colored Text Colors can go away Colors can go away Colors can go away Colors can go away Colors can go away Colors can go away Colorscan cangogoaway away •Colors Colorscan cangogoaway away •Colors Colorscan cangogoaway away •Colors Colorscan cangogoaway away •Colors Colorscan cangogoaway away •Colors Colorscan cangogoaway away •Colors Text and Contrast Structuring is the first crucial step in creating a good Online Document. Structuring the document means sitting down and deciding what how you want your document to be created.This also means considering how the will look on the screen once you have decided the final structure.According to Caroline Drakely (Training 68), to effectively structure your document you should create a checklist and use the following Structuring the document means sitting down and deciding what how you want your document to be created.This also means considering how the will look on the screen once you have decided the final structure.According to Caroline Drakely (Training 68), to effectively structure your Kewl Background Design Tip Keep all text and graphics in same folder Graphics and text are stored as separate files Each page on a site is a separate file Never drag and drop graphics. This will link to the original page. Know the design before you start. Making changes is very tedious.