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Web Design: Best Practices The “why’s” of web page creation Why does anyone visit your site? • Information • Entertainment • Shopping Define your audience • Professionals/Hobbyists • General population • Students/kids • Underprivileged/ Disabled/Elderly Easy to understand Anyone should be able to figure out what the site is about within four seconds Easy to read: Use your tags! • P tags – Computers see as the same • H tags – Maintains your hierarchy of subtitles • Alt text tags – Allows screen readers to understand what is being displayed Easy to load • Compress images when possible • Edit images in photo software Adobe Photoshop Microsoft Office Picture Manager Start> Programs> Accessories> Paint Easy to load cont’d. GIF or JPG? GIF records pixels for up to 256 colors – good for artwork JPG records for all colors – good for photos Easy to find – and navigate through • Put a concise, accurate description in your summary • Organize information for the user • Keep text brief • Use links Easy for you to maintain • Where will the content come from? • If your content already exists somewhere, do you need copyright permission? Easy for you to maintain • How often will content be updated? • Who will be responsible for updating information? Resources General Guidelines • Web Style Guide – webstyleguide.com Accessibility Issues • Building accessible web sites – joeclark.org/book/sashay/serialization • Universal usability – universalusability.com
