Download Search Engine Optimization

Unlocking the Power of
Social Media
for Higher
Search-Engine Rankings
Traditional Marketing
Methods are Dead or Dying
Outbound Marketing
Outbound Marketing
Outbound Marketing
TV Commercials
Cold Calls
Direct Mail
Broadcast Radio
Outbound Marketing
X
X
TV Commercials
Cold Calls
X X
Direct Mail
Broadcast Radio
Inbound Marketing
Inbound Marketing
Inbound Marketing
Google via Search Engine
Optimization (SEO)
Inbound Marketing
Google via Search Engine
Optimization (SEO)
Social Media
Can Social Media Really Help?
Web
Site
Can Social Media Really Help?
Web
Site
Can Social Media Really Help?
Web
Site
Can Social Media Really Help?
Web
Site
Think… Inbound Links
Can Social Media Really Help?
Web
Site
Think… Inbound Links
Think… Relationships
Look Inside Before Looking Outside
Brochure-ware Web Site (1 way)
Look Inside Before Looking Outside
Use Conversations on your site (2 way)
Look Inside Before Looking Outside
Use Conversations on your site (2 way)
PS: Don’t fret over your design!
Look Inside Before Looking Outside
Create lots of compelling content!
Look Inside Before Looking Outside
Create lots of compelling content!
Think “Factory”
Look Inside Before Looking Outside
Help people consume your content
Look Inside Before Looking Outside
Help people consume your content
1.
Enable RSS feeds
Look Inside Before Looking Outside
Help people consume your content
1.
Enable RSS feeds
2.
Add a
(update regularly)
Look Inside Before Looking Outside
Help people consume your content
1.
Enable RSS feeds
2.
Add a
3.
Social media pointing
back to your site
(update regularly)
Look Inside Before Looking Outside
Search Engine Optimization (SEO)
Look Inside Before Looking Outside
Search Engine Optimization (SEO)
Use SEO tactics when creating content
Look Inside Before Looking Outside
Search Engine Optimization (SEO)
Use SEO tactics when creating content
Know your best keywords and phrases
Look Inside Before Looking Outside
Search Engine Optimization (SEO)
Use SEO tactics when creating content
Know your best keywords and phrases
Add them to page Titles, Headings,
URLs, Hyperlinks, within paragraphs,
etc
Facebook
Create a
“Business”
page
Facebook
Create a
“Business”
page
Gather
fans
Facebook
Create a
“Business”
page
Gather
fans
Cross
Promote
Facebook
Create a
“Business”
page
Gather
fans
Cross
Promote
(Avoid dust)
LinkedIn
Create a “Group”
(First check if any
already exist)
LinkedIn
Create a “Group”
(First check if any
already exist)
Generate lots of
engaging content
so folks join
LinkedIn
Create a “Group”
(First check if any
already exist)
Generate lots of
engaging content
so folks join
• Post in the discussion area
• Email the group members (but not too often)
Twitter
(Micro-blogging - 1 way only)
Twitter
(Micro-blogging - 1 way only)
Post a few Tweets,
THEN Market the feed
Twitter
(Micro-blogging - 1 way only)
Post a few Tweets,
THEN Market the feed
Build up your following
Keep at it!
Is Any Of This Working?
Track Progress
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Google Analytics
Number of links back to your site
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Google Analytics
Number of links back to your site
Number of organic keywords causing traffic
The Wrap Up
The Wrap Up
Create great
content first
(“watering hole”)
The Wrap Up
Create great
content first
(“watering hole”)
Go where people
are gathering
The Wrap Up
Create great
content first
(“watering hole”)
Go where people
are gathering
Using Social Media, build relationships
Paul Kaufman
919-681-7914
[email protected]