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Gain Attention
Eugenia Kovatcheva
June 05, 2003, Enschede
Motivations & Needs
• Interpersonal needs
• 3 types
• inclusion, affection, control
• 6 motives for interpersonal communication
• pleasure,affection,inclusion,escape,relaxation,control
• Needs Traditionally fulfilled by media
• social interaction, pass time,
• habit, information, entertainment
• Other Needs - fulfilled by new media
• time shifting
• meeting people
June 05, 2003, Enschede
Pragmatic & Entertainment
learning
often visit
motivation
Pragmatic
Web Sites
Learning Webs
gratification
gain attention
Entertainment
Web Sites
June 05, 2003, Enschede
Learning Webs
• Educational needs
• educational effectiveness
• organizational-context – environment sub factor
• Individual’s use of a technology
• easy of use
• oriented to personal engagement
• Motivation & Uses-&-Gratification factors
• four cyberpsychological dimensions
• motives for using the Internet
June 05, 2003, Enschede
Web design features
• Inverted pyramid (Nielsen, 1996)
• users don't scroll
• users don’t really read, they scan web pages
• User is on focus - user centered-design
• philosophy & process
• guidelines
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June 05, 2003, Enschede
Visibility
Memory load
Accessibility / Orientation
Satisfaction
Cyberpsychological features
• Internet - interactive / social & informational /
task – oriented dimensions for users
• Media perceptions - nonverbal cues
• Communication satisfaction
June 05, 2003, Enschede
On-line community development
• to know what community wants
• to understand the limitations of community
• to support social interaction & community
evolution
• to pay attention to the design of the software
June 05, 2003, Enschede
Recommendations for developing of
learning web
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Clear purpose
Know the users
Involve users
Visual Design & Visibility
Accessibility, Orientation/ Navigation
Memory Load
Satisfaction
Legibility & Language
Communication tools Interaction dialog, Chat
Feedback, Message format
Policies for: Security, Privacy, Copyright
June 05, 2003, Enschede
Learning Webs
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Clear purpose
Know the users
Satisfaction
Involve users
• portal structure of the Learning Webs
• many possibilities
• mastering skills as computer & Internet users, skill exchanges
• educational sites
• chat rooms, & e-mail,
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Communication tools Interaction dialog
Visual Design & Visibility
Memory Load & Archives, Accessibility
Legibility & Language
Policies for: Security, Privacy, Copyright
June 05, 2003, Enschede
Study could be continue
• How many students from Bulgaria use the
Internet at all
• How students transfer their knowledge in skills
from Cyberspace and Virtual.
• More in detail to be considered motivation the Internet offers too many possibilities.
• …
June 05, 2003, Enschede