Download Implementing a successful E

Implementing a successful
E-Commerce Strategy – By
Small Business Resource Ltd
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What Are Your Goals?
Are you
planning to start a new business or sell a young one
(e.g., getting the idea, the capital, the buyers, the
infrastructure, etc.)
Or
trying to integrate the Web into an existing business
(e.g., resolving channel conflicts, interfacing with
legacy systems, enhancing products/services,
changing image, changing staff, etc.)
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What if…..
... you want to start your own dot com and go public
as quick as possible
…what should you consider?
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Internet IPO Performance
Broad-based
Net IPO frenzy
subsiding
But Net infrastructure
companies are
still doing well
Source: http://www.thestandard.com
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Internet IPO $ Volume
Dollar volume of Net
IPOs subsiding in
2Q00
Cash for just
anything.com is not
as readily available
Investors more
interested in building
value and ROI
Source: http://www.thestandard.com
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IPO Considerations
But, you can probably still get funding if….
You have a solid business plan
Your concept is revolutionary
Your ROI is swift
Your management is seasoned
You are willing to put your own assets in the game
And you know somebody...
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Let’s say…
...you want to use the Net to build an existing
business…
…how should you go about it?
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CEOs: Impact on Business...
In July, 2000, A. T. Kerney
surveyed 251 CEOs and
reported that:
 57% say Net has changed
their company business
 72% say they are active in
eBusiness
Source: http://www.thestandard.com
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...CEOs: Impact on Business
If you are
37% say new
direct sales
channel is Net’s
main advantage
13% site new
service delivery
mechanism
Source: http://www.thestandard.com
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...CEOs: Impact on Business
31% plan to
use Net to
provide better
customer service
24% plan to
use Net to
improve their
internal
processes
Source: http://www.thestandard.com
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...CEOs: Impact on Business
Top CEO Priorities:
CRM
ERP
eCommerce
Source: http://www.thestandard.com
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Effective Ways to Use the Net
Assessment of Market Research on
Customers &
Effectiveness
Prospects
of
Offline
Ads
Enhancements in
Customer
Service Levels
Corporate Image
Enhancement
Communication with
Customers
Communication with
Vendors
Communication
with
Employees
Employee
Recruiting
Cost of Doing
Business
Press
Releases/
Publicity
Campaigns
Mass Advertising
Accumulation of
Competitive
Market Research Accumulation of
Qualified Sales Leads
Reductions in
Customer Support
Costs
Distribution of
Sales Material
Delivery of
Preferred
Customer
Programs
Accumulation of
Mailing Lists
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Strategic Considerations
Who has
access to the
Web?
Source: http://www.thestandard.com
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Strategic Considerations
Who is spending
money on the
Web?
Source: http://www.thestandard.com
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Strategic Considerations
How much is being
spent on the Net?
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Strategic Considerations
How many small business are making $ on the Web?
Source: http://www.thestandard.com
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Strategic Considerations
How do
employees use
the Web?
Source: http://www.thestandard.com
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Strategic Considerations
What industries are online?
Source: http://www.thestandard.com
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Summary
In Property (or real estate) or retail selling, its…
Location, location, location
On the Web its…
Plan the work then work the plan
Build value in from the start
Make money the old fashioned way--earn it.
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