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Demand and Supply Demand: The various amounts of a good which people are willing and able to buy at different prices when all other relevant things are held constant. Who wants a yacht? Ceteris Paribus • "with other things the same." • "all other things being equal." Demand Schedule for Corn Price per Quantity Bushel Demanded Per Week $5 10 $4 20 $3 35 $2 55 $1 80 Law of demand Quantity demanded of a good or service varies inversely with its price. Consumers will want to buy more at a lower price and less at a higher price. Demand for Corn $5 Price $4 $3 $2 $1 $0 20 40 Quantity 60 80 What causes the demand for a product to change? Price will cause a change in behavior according to the law of demand A change in price will result in a movement along the demand curve This is called a change in quantity demanded Snickers P .75¢ .50¢ D1 1 2 Q What else can change our demand for a good? Everything other than price, will result in a change in demand or a shift in demand Example: • Mr. Kohn gives Mr. Unwin a raise • Or • Mr. Kohn fires Mr. Unwin Price has not changed, but other conditions have caused me to demand fewer goods Snickers P Mr. Kohn Rocks! .75¢ D2 D1 Q1 Q2 Q Snickers P Recessions are a drag .75¢ D1 D2 Q2 Q1 Q Determinants that shift demand 1. 2. The number of consumers A change in the price of a complimentary good Determinants that shift demand 3. 4. A change in the price of a substitute A change in consumer income Determinants that shift demand 5. 6. A change in expectations A change in consumer taste • • • • Advertising Popularity seasonal effect news reports Supply The amounts of a good or service that sellers will offer at various prices when all other relevant things are held constant (ceteris paribus) Supply Schedule for Corn Price per Quantity Supplied Bushel Per Week $5 60 $4 50 $3 35 $2 20 $1 5 Law of Supply As prices rise, the quantity supplied rises; as prices fall, the quantity supplied falls Producers want to sell more at higher prices and less at lower prices Profit per unit of production Supply of Corn $5 Price $4 $3 $2 $1 $0 20 40 Quantity 60 80 Effect of price on supply Changes in price result in a movement along the supply curve We call this a change in quantity supplied Profit per unit of production P Snickers S1 .75¢ .50¢ 1 2 Q Determinants that shift supply Anything, other than price that causes suppliers to provide more or less of their product results in a: • Change in supply • Shift in supply Profit per unit of production Determinants of Supply 1. 2. Number of Suppliers Price of inputs (factors of production) Determinants of Supply 3. Prices of related goods produced Determinants of Supply 4. Technology Taig CNC Mill 4. Expectations Determinants of Supply 6. 7. Taxes and Subsidies Government regulation