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2004 – 2005 Camel Bunnan Tong Memorial Secondary School A monopolist is a seller who faces a downward sloping demand for his products.There is no close substitutes for the product. • Market is closed • Unique Product • Information-transaction cost In a closed market with only one seller, he can keep the output low and the price high without fearing that he will lose all the sales.That is called closed-market price searchers. e.g.Western Cross Harbour Tunnel • A seller may also be a price-searcher even if there are no entry barriers.This is called open-market price searchers. e.g.CLP Power(electricity supply) Licensing, Public Franchise and Government Ownership -Trademarks -Copyrights and Patents -Trade Secrets -Homogeneous Products In downward sloping demand curve, implies AR is decreasing,so MR<AR, therefore,MR curve must below demand curve which equal to AV E = -1 D = AR MR As monopoly does not have supply curve,price searchers will decide the price and output according to market demand. MC P = monopoly rent AC P MR = MC D = AR MR Q Q MC P = monopoly rent AC a b c MR = MC D = AR MR Q How about the area abc? In economics, this area abc is called efficiency loss. It becomes a barrier to reach equilibrium which the output is smaller than price takers those no transaction cost. Q Because of this efficiency loss, so many professors think that monopoly will lead to decrease total output in society,should be abolished.So many countries have anti-trust law,especially United States of America. MC P d AC a P e c b D = AR MR Q Q Before price discrimination, Area dPa : Consumer Surplus Area abc : deadweight loss Area Peba : Rent MC P d AC a P e c b D = AR f MR Q Q* Q After Price Discrimination,Seller will charge along the demand curve.Total output will increase to Q* from Q. Rent increase to area dfc from area Peba. The efficiency loss will be reduced. w a h ah ha ha