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3 C HAPTE R Individual Markets: • Demand & Supply MARKETS DEFINED POTENTIAL BUYERS POTENTIAL SELLERS MARKETS DEMAND DEFINED DEMAND SCHEDULE P $5 4 3 2 1 QD 10 20 35 55 80 Various Amounts A Series of Possible Prices …a specified time period …other things being equal LAW OF DEMAND An inverse relationship exists between price and quantity demanded • As Price Falls… …Quantity Demanded Rises • As Price Rises… …Quantity Demanded Falls LAW OF DEMAND • • • • • Diminishing Marginal Utility Income Effect Substitution Effect Demand Curve Individual and Market Demand GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 Plot the Points 4 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 Plot the Points 4 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 4 3 2 What if Demand Increases? 1 o D 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn Increase in Quantity Demanded P CORN P $5 4 3 2 1 QD 10 30 20 40 35 60 55 80 80 + $5 4 3 2 1 o Increase in Demand 10 20 30 40 50 60 70 80 Quantity of Corn D’ D Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 4 3 2 What if Demand Decreases? 1 o D 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 -20 10 35 20 55 40 80 60 Decrease in Quantity Demanded $5 4 3 2 1 o Decrease in Demand 10 20 30 40 50 60 70 80 Quantity of Corn D D’ Q DETERMINANTS OF DEMAND • Tastes • Number of Buyers • Income – Normal (Superior) & Inferior Goods • Prices of Related Goods – Substitutes & Complements – Unrelated Goods • Expectations SUPPLY DEFINED SUPPLY SCHEDULE Various Amounts CORN P QS $1 A Series of Possible Prices 2 3 4 5 5 20 35 50 60 …a specified time period …other things being equal LAW OF SUPPLY A direct relationship exists between price and quantity supplied • As Price Rises… …Quantity Supplied Rises • As Price Falls… …Quantity Supplied Falls GRAPHING SUPPLY Price of Corn P Plot the Points $5 CORN P QS 4 $5 4 3 2 1 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P $5 4 3 2 S What if Supply Increases? 1 o 10 20 30 40 50 60 70 80 Quantity of Corn CORN P QS $5 4 3 2 1 Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P $5 4 3 2 1 Increase in Supply S S’ CORN P QS $5 4 3 Increase 2 in Quantity 1 Supplied o 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 80 50 70 35 60 20 45 5 30 GRAPHING SUPPLY Price of Corn P $5 4 3 2 S What if Supply Decreases? 1 o 10 20 30 40 50 60 70 80 Quantity of Corn CORN P QS $5 4 3 2 1 Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn Decrease P $5 4 3 2 1 o in Supply S’ S CORN P QS $5 4 3 Decrease 2 in Quantity 1 Supplied 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 45 50 30 35 20 20 0 5 -- DETERMINANTS OF SUPPLY • Resource Prices • Technology • Taxes & Subsidies • Prices of Other Goods • Price Expectations • Number of Sellers DETERMINANTS OF SUPPLY • Resource Prices • Technology Combining • Taxes & Subsidies with • Prices Demand of Other Goods • Price Expectations • Number of Sellers MARKET DEMAND & SUPPLY BUSHELS OF CORN P $5 4 3 2 1 QD 10 20 35 55 80 MARKET x 200 DEMAND B 2,000 U Y E R S 4,000 7,000 11,000 16,000 BUSHELS OF CORN P QS $5 4 3 2 1 60 50 35 20 5 MARKET 200 SUPPLY S 12,000 x E L L E R S EQUILIBRIUM 10,000 7,000 4,000 1,000 MARKET DEMAND & SUPPLY Price of Corn CORN MARKET P QD $5 2,000 4 4,000 3 7,000 2 11,000 1 16,000 P S $5 CORN MARKET P Q 4 Market S $5 12,000 Clearing Equilibrium 4 10,000 3 3 7,000 2 4,000 1 1,000 2 1 o D 2 4 6 78 10 12 14 16 Quantity of Corn Q MARKET DEMAND & SUPPLY Price of Corn CORN MARKET P QD $5 2,000 4 4,000 3 7,000 2 11,000 1 16,000 P $5 Surplus CORN MARKET S P Q At a $4 price 4 $5 supplied than 4 demanded 3 2 1 more is being 3 2 1 o D 2 4 6 78 10 12 14 16 Quantity of Corn Q S 12,000 10,000 7,000 4,000 1,000 MARKET DEMAND & SUPPLY Price of Corn CORN MARKET P QD $5 2,000 4 4,000 3 7,000 2 11,000 1 16,000 P S $5 CORN MARKET P Q At a $2 price 4 $5 demanded than 4 3 supplied 2 1 Shortage more is being 3 2 1 o D 2 4 6 78 101112 14 16 Quantity of Corn Q S 12,000 10,000 7,000 4,000 1,000 MARKET DEMAND & SUPPLY Price of Corn CORN MARKET P QD $5 2,000 4 4,000 3 7,000 2 11,000 1 16,000 P $5 Surplus S 4 3 2 Shortage 1 o CORN MARKET P Q $5 4 3 2 1 D 2 4 6 78 101112 14 16 Quantity of Corn Q S 12,000 10,000 7,000 4,000 1,000