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What is the Right Price? MRS. BRADLEY NEWARK HIGH SCHOOL --SOME SLIDES COURTESY OF JUSTIN MILLER A tale of two curves Demand Curve Supply Curve How do Supply and Demand interact? The intersection of supply and demand is very important Equilibrium Equilibrium Price – the price that both buyers and sellers will accept It’s the point where the supply curve and the demand curve intersect. So EQUILIBRIUM is the point at which demand for a product or service is equal to the supply of the product or service. But what if suppliers want to raise the price above equilbrium? When supply is greater than demand, a surplus of goods/services occurs Meaning there is more product available than is being consumed What if consumers want more than is being produced When demand is greater than supply, a shortage of goods/services will occur Meaning there is not enough product to meet consumer demand Disequilibrium Any price or quantity not at equilibrium When the quantity supplied is NOT equal to quantity demanded. Shortage A situation in which buyers want more of a good or service than sellers are willing to make available at a particular price. Can you think of an example? Surplus When quantity supplied is more than quantity demanded. Sellers have extra goods. They don’t like this --- especially if the goods are perishable. Shortage or Surplus? A very popular singer is coming to a town to perform a concert in a concert hall that seats 10,000 people. The ticket price for the concert is $30.00 per person. There are 30,000 fans in the area who are willing to pay $80.00 per seat to listen to the concert. What will happen? When the government steps in… Price ceiling: a maximum price that can legally be charged for a good and a service. Price floor: the lowest price allowed for a good or a service. Two exampleS Rent control: a price ceiling placed on rent Minimum wage: the minimum price that an employer must pay a worker for an hour of labor. Another way…. … that government influences prices. Often given to farmers to keep crop prices high.