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Chapter 8 Perfect competition and pure monopoly David Begg, Stanley Fischer and Rudiger Dornbusch, Economics, 8th Edition, McGraw-Hill, 2005 PowerPoint presentation by Alex Tackie and Damian Ward ©The McGraw-Hill Companies, 2005 Perfect competition Characteristics of a perfectly competitive market • many buyers and sellers – so no individual believes that their own action can affect market price • firms take price as given – so face a horizontal demand curve • the product is homogeneous • perfect customer information • free entry and exit of firms 1 ©The McGraw-Hill Companies, 2005 The supply curve under perfect competition (1) £ • Above price P3 (point C), the firm makes profit above the opportunity cost of capital in the short run • At price P3, (point C), the firm makes NORMAL PROFITS SMC P3 P1 C SATC SAVC A Q1 Q3 Output 2 ©The McGraw-Hill Companies, 2005 The supply curve under perfect competition (2) • Between P1 and P3, (A and C), the firm makes short-run losses, but remains in the market £ SMC P3 P1 C • Below P1 (the SHUTDOWN PRICE), the firm fails to cover SAVC, and exits SATC SAVC A Q1 Q3 Output 3 ©The McGraw-Hill Companies, 2005 The supply curve under perfect competition (3) £ • So the SMC curve above SAVC represents the firm’s SHORT-RUN SUPPLY CURVE – showing how much the firm would produce at each price level. SMC P3 P1 C SATC SAVC A Q1 Q3 Output 4 ©The McGraw-Hill Companies, 2005 The firm and the industry in the short run under perfect competition (1) Firm INDUSTRY SMC £ £ SRSS SAC P P D=MR=AR D q Output Q 5 Output ©The McGraw-Hill Companies, 2005 The firm and the industry in the short run under perfect competition (1) Firm INDUSTRY SMC £ £ SRSS SAC P P D=MR=AR D q Output Q Output Market price is set at industry level at the intersection of demand and supply – the industry supply curve is the sum of the individual firm’s supply curves 6 ©The McGraw-Hill Companies, 2005 The firm and the industry in the short run under perfect competition (2) Firm INDUSTRY SMC £ £ SRSS SAC P P D=MR=AR D q Output Q Output The firm accepts price as given at P – and chooses output at q where SMC=MR to maximise profits 7 ©The McGraw-Hill Companies, 2005 The firm and the industry in the short run under perfect competition (3) Firm INDUSTRY £ £ SRSS SMC SRSS1 SAC P D=MR=AR P 1 P D q Q Q1 Output Output At this price, profits are shown by the shaded area. These profits attract new entrants into the industry. As more firms join the market, the industry supply curve shifts to the right, and market price falls. 8 ©The McGraw-Hill Companies, 2005 Long-run equilibrium Firm INDUSTRY LMC £ LAC £ SRSS LRSS P* P* D=MR=AR D Q Output Output The market settles in long-run equilibrium when the typical firm just makes normal profit by setting LMC=MR at the minimum point of LAC. Long-run industry supply is horizontal. If the expansion of the industry pushes up input prices (e.g. wages) the long-run supply curve will not be horizontal, but upward-sloping. q* 9 ©The McGraw-Hill Companies, 2005 Adjustment to an increase in market demand: the short run £ D D' Suppose a perfectly competitive market starts in equilibrium at P0Q0. SRSS If market demand shifts to D'D' ... P1 in the short run the new equilibrium is P1Q1 ... P0 D Q0 Q1 – adjustment is through expansion of individual firms along their SMCs. D' Output 10 ©The McGraw-Hill Companies, 2005 Adjustment to an increase in market demand: the long run £ D D' SRSS P1 P2 P0 LRSS D Q0 Q1 Q 2 D' In the long run, new firms are attracted by the profits now being made here – and firms are able to adjust their input of fixed factors If wages are bid up by this expansion, the long-run supply schedule is upwardsloping – and the market finally settles at P2Q2. Output 11 ©The McGraw-Hill Companies, 2005 Monopoly • A monopolist: – is the sole supplier of an industry’s product • and the only potential supplier – is protected by some form of barrier to entry – faces the market demand curve directly – Unlike under perfect competition, MR is always below AR. 12 ©The McGraw-Hill Companies, 2005 Profit maximisation by a monopolist £ MC AC P1 MR MC=MR Q1 D = AR Profits are maximised where MC = MR at Q1P1. In this position, AR is greater than AC so the firm makes profits above the opportunity cost of capital shown by the shaded area. Entry barriers prevent new firms joining the industry. Output 13 ©The McGraw-Hill Companies, 2005 Comparing monopoly with perfect competition (1) Suppose a competitive industry is taken over by a monopolist: SRSS =SMC £ P2 A P1 LRSS = LMC MR Q2 Q1 D Output 14 Competitive equilibrium is at A, with output Q1 and price P1. To the monopolist, LRSS is the LMC curve, and SRSS is the SMC curve. The monopolist maximises profits in the short run at MR = SMC at P2Q2. ©The McGraw-Hill Companies, 2005 Comparing monopoly with perfect competition (2) Suppose a competitive industry is taken over by a monopolist: £ SRSS =SMC P3 P2 A P1 LRSS = LMC MR Q3 Q2 Q1 In the long run the firm can adjust other inputs ... to set MR = LMC at P3Q3. D Output 15 ©The McGraw-Hill Companies, 2005 Comparing monopoly with perfect competition (3) • So we see that monopoly compared with perfect competition implies: – higher price – lower output • Does the consumer always lose from monopoly? – Among other things, this depends on whether the monopolist faces the same cost structure – there may be the possibility of economies of scale. 16 ©The McGraw-Hill Companies, 2005 A natural monopoly • This firm enjoys substantial economies of scale relative to market demand £ • LAC declines right up to market demand P1 LMC LAC MR Q1 D Output 17 • the largest firm always enjoys cost leadership • and comes to dominate the industry • It is a NATURAL MONOPOLY. ©The McGraw-Hill Companies, 2005 Discriminating monopoly • Suppose a monopolist supplies two separate groups of customers – with differing elasticities of demand – e.g. business travellers may be less sensitive to air fare levels than tourists. • The monopolist may increase profits by charging higher prices to the businessmen than to tourists. • Discrimination is more likely to be possible for goods that cannot be resold – e.g. dental treatment. 18 ©The McGraw-Hill Companies, 2005