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Standard Address 12.1 Students understand common terms & concepts and economics reasoning. 6.2 - Objectives Explain how a shift of the demand curve affects equilibrium price and quantity. Explain how a shift of the supply curve affects equilibrium price and quantity. Explain what happens to equilibrium price and quantity if both curves shift. 1 © SOUTH-WESTERN © SOUTH-WESTERN LESSON 6.2 Key Terms Shifts of Demand and Supply Curves increase in demand decrease in demand increase in supply decrease in supply 3 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Shifts of the Demand Curve A shift of the demand curve means that quantity demanded changes at each price. 4 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN What Could Shift the Demand Curve? An increase in the money income of consumers An increase in the price of a substitute A change in expectations A growth in the population of consumers A change in consumer tastes 5 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN What Could Shift the Demand Curve? An increase in the money income of consumers 6 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN What Could Shift the Demand Curve? An increase in the price of a substitute 7 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN What Could Shift the Demand Curve? A change in expectations 8 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN What Could Shift the Demand Curve? A growth in the population of consumers 9 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN What Could Shift the Demand Curve? A change in consumer tastes 10 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN An Increase in Demand An increase in demand means that consumers are now more willing and able to buy the product at every price. 11 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN An Increase Demand 30 12 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN A Decrease in Demand A decrease in demand means that consumers are less willing and able to buy the product at every price. 13 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN A Decrease Demand 30 14 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Summary of Demand Shifts If the demand curve shifts rightward, price and quantity increase. If the demand curve shifts leftward, price and quantity decrease. 15 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Checkpoint: pg. 171 How does a shift of the demand curve affect equilibrium price and quantity? A rightward shift of the demand curve increases both price and quantity, A downward shift of the demand curve decreases both price and quantity. 16 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Shifts of the Supply Curve A shift of the supply curve means that quantity supplied changes at each price. 17 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN What Could Shift the Supply Curve? 1. A reduction in the price of a resource used to make pizza, such as mozzarella cheese. 2. A decline in the price of another good these resources could make; such as Italian bread. 3. A technological breakthrough in pizza ovens. 4. A change in expectations that encourage pizza makers to expand production 5. An increase in the number of pizzerias. 18 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN An Increase in Supply An increase in supply means that producers are more willing and able to supply pizza at every price. 19 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN A Increase in Supply As long as the demand curve slopes downward, a rightward shift of the supply curve reduces the price but increases the quantity 20 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Shift of the Supply Curve 21 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN A Decrease in Supply A decrease in supply means that producers are less willing and able to supply the product at every price. 22 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN A Decrease in Supply As long as the demand curve slopes downward, a leftward shift of the supply curve increases the price but reduces the quantity. 23 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN 24 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Summary of Supply Shifts If the supply curve shifts rightward, price decreases but quantity increases. If supply shifts to the left, price increases but quantity decreases. 25 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Summary of Supply Shifts Given a downward –sloping demand curve, a rightward shift of the supply curve decreases price but increases quantity, and a leftward shift of the supply curve increases price but decreases quantity. 26 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Checkpoint: pg. 173 How does a shift of the supply curve affect equilibrium price and quantity? A rightward shift of the supply curve decreases price but increases quantity, and a leftward shift of the supply curve increases price but decreases quantity. 27 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Both Curves Shift Curves shift in the same direction Equilibrium quantity will increase. What happens to price depends on which curve shifts more. 28 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Both Curves Shift Curves shift in opposite directions Equilibrium price will increase if demand increases and supply decreases. Equilibrium price will decrease if demand decreases and supply increases. 29 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN 30 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Change in Demand Change in Supply Increases 31 Decreases Equilibrium price change is indeterminate. Equilibrium price falls. Equilibrium quantity increases. Equilibrium quantity change is indeterminate. Equilibrium price rises. Equilibrium price change is indeterminate. Equilibrium quantity change is indeterminate. Equilibrium quantity decreases. CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN Checkpoint: pg. 175 What happened to equilibrium price and quantity if both curves shift in the same direction? If both curves shift, the equilibrium quantity will increase. Whether the equilibrium price increases or decreases depends on which curve shifts more. If the demand curves move in opposite directions, you can say what will happen to the price. Equilibrium price will increase if demand increases and supply increases. Equilibrium price will decrease if demand decreases and supply increases. You can’t say for sure what will happen to quantity when the curves move in opposite directions. 32 CONTEMPORARY ECONOMICS: LESSON 6.2 © SOUTH-WESTERN